USA – Ingredion Incorporated, a leading global provider of specialty ingredient solutions, has unveiled Novation Indulge 2940 starch, the ‘first non-GMO functional native corn starch’ in the global food and beverage market.

Launching first in North America before rollout to other markets, Novation Indulge 2940 is said part of Ingredion’s ongoing efforts to create more natural ingredients that consumers can recognize and feel good about.

Ingredion says its native corn starch is designed to provide unique textures for gelling and co-texturizing in dairy and alternative dairy products and desserts.

The starch is minimally processed to align with consumer demands for clean labels and offers an indulgent and appealing texture for popular products like yogurts, puddings, and desserts. 

Jinat Mansuri, Technical Service Manager for the U.S. and Canada at Ingredion, highlighted the significance of Novation Indulge 2940 in meeting consumer expectations for great texture and flavor while being made with recognizable ingredients.

“Consumers increasingly expect all of the products they buy to have a great texture and flavor, but at the same time to be made with ingredients they recognize and feel good about,” he said.

“With Novation Indulge 2940 functional native starch, food brands can formulate popular products – such as yogurts, puddings and desserts that satisfy both the increasing demand for clean labels and the growing better for you foods desire from consumers, and all with an indulgent and appealing texture.”

At the International Food and Drink Event Manufacturing show in London last year, industry experts noted that consumer interest in ingredient transparency has grown rapidly, with a significant number of consumers expressing a preference for recognizing product ingredients.

Novation Indulge 2940 can be listed on product labels as “corn stach” thus helping food brands meet consumer demand for products produced with ingredients that they can recognize.

Beyond the clean label,  Novation Indulge  2940 offers brands other benefits including cost stabilization and potential improved cost-in-use, thanks to the reliable supply and local reach of the ingredient.

The company’s global application team conducted applications work, demonstrating potential cost parity in formulation and an additional US$6.1 million in projected revenue per 100,000 metric tons of finished product.


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