USA – Ingredion Incorporated has introduced virtual lab, Inside Idea Labs in the EMEA (Europe, the Middle East and Africa), bringing its dairy applications and expertise in the region.
Dairy manufacturers will be able to benefit from the company’s broad portfolio of solutions including ingredients, health and clean label and other dairy applications.
The virtual dairy lab showcases technical resources including sample formulations, white papers and responses to questions that customers frequently ask about topics such as formulating clean label dairy products, reducing protein and removing fat.
“As speed-to-market becomes increasingly important, especially for small to-medium-sized-manufacturers responding quickly to the latest consumer trends, online product development support needs to be available, on-demand, 24/7.
Charlotte Commarmond, Senior Director, Marketing & Innovation, EMEA, Ingredion
It also offers information on consumer and market trends driving change in the dairy industry, as well as insights from experts working throughout Ingredion’s network of Idea Labs™ innovation centers.
The platform involves consumer insights, expert advice and tested recipes brought to customers through a collaboration among dairy experts from the company’s 28 Idea Labs™ innovation centers.
“Our customers, as well as consumers, are increasingly digitally savvy and the use of digital technologies to source information on products is on the rise,” said Charlotte Commarmond, Senior Director, Marketing & Innovation, EMEA at Ingredion.
“As speed-to-market becomes increasingly important, especially for small to-medium-sized-manufacturers responding quickly to the latest consumer trends, online product development support needs to be available, on-demand, 24/7.
“Our beverage lab, which we launched in the autumn, has already been well-received by our customers and we look forward to extending this rich resource to other application areas in the future.”
Idea Labs is an online portal providing a learning platform for dairy manufacturers on topics such as selection of clean label ingredient and protein reduction like in analogue cheeses.
They consist of regionally developed virtual labs focused on specific market segments, comprising of a beverage lab, launched last October.
Customers can also get access to consumer trends, regulatory guidance and sample formulations that reflect the needs of their local market.
This follows the opening of a new Idea Lab innovation centre in Nairobi, Kenya, the first in the region, bringing the number of brick-and-mortar centers across the globe to 28.
