Instacart buys coupon start-up Unata to boost growth in Canada

CANADA – Instacart, the American grocery delivery service, has acquired Unata, an ecommerce platform that allows customers to select groceries through a web application from various retailers, which are then delivered by a personal shopper.

The Unata coupon start-up would accelerate the shopping process for customers in combination with Instacart’s talented teams, vibrant cultures, and innovative products.

Instacart’s continued investment in innovation and resources for both the two companies will merge them into a single powerhouse platform though Unata, whose headquarters will remain in Toronto will become an independent subsidiary of Instacart.

The grocery retail sector has been in high demand for technology-driven grocery delivery service to enhance convenient online shopping for grocers.

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“Instacart’s mission has always been to be an independent partner to retailers and enable them to give their customers the best experiences using the best technology,” said Apoorva Mehta, Founder and CEO of Instacart.

“This acquisition allows us to take that commitment to the next level.

It represents a landmark win for retailers, who will benefit from Instacart’s scale, Unata’s highly configurable technology, and the deep grocery industry integrations this acquisition will enable.”

According to the company, it has confidence that Unata will complement and expand its technology even as they have invested in expanding their market, from 30 to over 190 markets in 2017.

“Unata and Instacart have long shared a vision of innovating the grocery industry and building the online grocery shopping experience of the future,” said Chris Bryson, CEO of Unata.

“By combining the power of our teams and technologies, we can achieve this vision faster and for the first time ever offer a fully comprehensive, configurable digital solution for grocery retailers of all sizes.”

Instacart have built a successful shopping experience through a dedicated team of bright employees, a network of forward thinking retail partners, and industry leading digital capabilities that span the entire grocery experience.

The bridge will enable Unata offer brick-and-mortar retailers a one-stop shop for the full slate of their digital needs that will help them compete even more in this increasingly digital age.

With a shared vision of innovating the grocery industry, the retailers will benefit from Instacart’s scale, Unata’s highly configurable technology, and the deep grocery industry integrations this acquisition will enable.

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