USA- Instacart has announced the purchase of Rosie, a leading e-commerce solution for small- and independent-scale shops and wholesalers.
With this acquisition, Instacart is boosting the capabilities of its Instacart e-commerce platform while also strengthening its commitment to supporting small and independent grocers.
Instacart will launch fresh e-commerce options that are a complement to its current Instacart Platform products and are created especially for small and independent shops.
The platform further empowers grocers to manage their own digital transformation by providing them with a suite of enterprise-grade solutions.
Retailers can now create new online and in-store solutions that improve the customer experience and support the expansion of their companies thanks to the Instacart Platform.
The platform gives retailers access to the tools that power Instacart’s consumer marketplace.
Retailers like Schnucks, Tops Friendly Markets, and The Fresh Market have benefited from this service.
“Our focus is on creating technology solutions that are tailor-made to meet the online and in-store needs of all grocers whether they are national chains or independently-owned and operated,” said Chris Rogers, Chief Business Officer at Instacart.
“The Rosie team understands these grocers better than anyone, and that’s why we’re proud to welcome them to Instacart.”
Moving forward, the Rosie team will lead Instacart’s business strategy and technology development for local independent grocers, as Instacart continues to build best-in-class e-commerce and fulfillment solutions for this critical segment of the grocery industry.
Rosie offers independent grocers branded, cost-effective, and simple-to-use mobile apps and e-commerce websites that power order flow, fulfillment, and consumer insights.
Since being established in Ithaca, New York, in 2013, the Rosie team has worked across more than 40 states to forge connections with and assist regional and independent merchants like Rosauers Supermarkets, Lee’s Marketplace, Niemann Foods, Inc., and Geissler’s Supermarkets.
Rosie offers independent grocers branded, cost-effective, and simple-to-use mobile apps and e-commerce websites that power order flow, fulfillment, and consumer insights.
For local and independent grocers, Rosie’s product features include shoppable weekly ads, connectors with store loyalty and rewards programs, third-party fulfillment logistical integrations, payment processing, and more.
Rosie’s turnkey e-commerce solutions help grocery stores go online quickly and effectively, making it simple for customers to find and learn about nearby stores.
“For nearly a decade, our team has lived, breathed, and devoted ourselves to the success of local independent grocers and I couldn’t be prouder of what we’ve accomplished together,” said Nick Nickitas, Founder and CEO of Rosie.
Nick added that with Instacart, they will innovate and build easy-to-use and affordable digital solutions that will help retailers, wholesalers, and brand partners thrive and better meet the needs of their customers.
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