International Beverage expands in Asia with acquisition of Asiaeuro International Beverage
ASIA – Premium spirits business International Beverage, the global arm of Thai Beverage Public Limited Company (ThaiBev), has acquired full ownership of Asiaeuro International Beverage (AIB) to strengthen its position in Asia.
Financial details of the deal have not been disclosed.
The acquisition is part of International Beverage’s strategic plan to accelerate growth in Greater China and bolster its portfolio of premium spirits, including Old Pulteney, Speyburn, and Balblair single malt whiskies.
Veronica Amago, global sales director at International Beverage, emphasized the importance of the move, stating, “The acquisition of AIB builds on our strengths and demonstrates a commitment to success in Greater China. It gives us a more agile and dynamic business structure, furthered by the expansion of our international footprint with a larger, stronger sales and marketing team across global markets.”
The integration will enhance International Beverage’s operations in the region, focusing on strategic market planning, key partnerships, and the launch of AIB’s first e-commerce platform in China.
Freddy Oh, general manager of AIB, highlighted the benefits of the new structure, noting, “This will help us better serve our customers and partners, drive innovation, and enhance our competitive reach through a stronger digital presence.”
AIB, founded in 2018 as a joint venture between International Beverage and Asia Group Corporate, was established to strengthen market access and commercial opportunities in Greater China.
The company operates through two units: Asiaeuro International Beverage Co in Guangdong, China, which manages sales, marketing, and distribution for wine and spirits in mainland China, and Asiaeuro International Beverage in Hong Kong, which oversees duty-free channels and domestic markets in Hong Kong and Macau.
The acquisition will integrate AIB’s 70 employees into International Beverage’s global workforce of 700, spanning nine offices worldwide.
This move follows International Beverage’s 2023 acquisition of Anora’s Larsen Cognac brand for €54.1 million (US$58 million), further demonstrating the company’s focus on expanding its premium spirits portfolio and global market reach.
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