International Pineapple Day: Fresh Del Monte launches pineapple campaign, shares survey insights
USA – Fresh Del Monte Produce Inc., a global leader in pineapple production, celebrated International Pineapple Day with a new survey and the launch of its North America-based “You’re Welcome™” campaign.
The survey revealed Americans’ growing love for pineapples, positioning the fruit ahead of apples, bananas, and oranges in popularity. Despite this love, many consumers struggle with selecting ripe pineapples.
Survey insights and pineapple Popularity
Conducted by Pollfish, the survey of 3,000 participants highlighted that pineapples have become a favorite fruit for many Americans.
“The taste of pineapple is unbeatable,” said one participant, reflecting the sentiments of 57% of respondents. However, nearly 60% of consumers either guess or do not know how to pick a ripe pineapple.
Fresh Del Monte has significantly influenced the increase in pineapple consumption over the past two decades.
The company’s innovations, like the Del Monte Gold® Extra Sweet pineapple and the pink-fleshed Pinkglow® pineapple, have catered to evolving consumer preferences.
This has led to a noticeable rise in pineapple consumption, with 58% of people enjoying the fruit multiple times a month.
Campaign highlights and engagement
The “You’re Welcome™” campaign celebrates the sweet goodness of pineapples while honoring Fresh Del Monte’s legacy as a pioneer in pineapple consumption.
“This campaign reminds pineapple fans of the leadership and innovation that Fresh Del Monte has brought to the category since the 1990s,” said Melissa Mackay, Fresh Del Monte’s Vice President of Marketing, North America.
The campaign features engaging social media content and unique recipes to showcase pineapple’s versatility.
It includes a nationwide advertising program, connected TV, digital out-of-home, and social media promotions. Additionally, Fresh Del Monte’s website will offer recipes, serving suggestions, and ways to engage with the brand through December.
The brand’s Instagram and TikTok pages will also feature promotions with pineapple-themed prizes, including customized gift boxes from Melissa’s Produce.
The company furthered shared insights on how to select and store pineapples.
“To select a ripe pineapple, look for a golden-yellow color and a sweet, tropical aroma at the base. If the smell is fermented or sour, the pineapple may be overripe,” read the report.
According to Fresh Del Monte, a ripe, uncut pineapple can last 3-5 days at room temperature and 5-7 days in the refrigerator.
If brown spots develop, cut the pineapple and store it in an airtight container in the refrigerator for an additional 3-4 days.
Fresh Del Monte is committed to sustainable practices, actively working to reduce emissions and food waste while adopting regenerative agriculture and smart farming practices.
The company is leading the way in conservation, sustainable agriculture, and innovation for a brighter future.
For all the latest fresh produce industry news updates from Africa, the Middle East, and the World, subscribe to our NEWSLETTER, follow us on Twitter and LinkedIn, like us on Facebook, and subscribe to our YouTube channel.
International Pineapple Day: Fresh Del Monte launches pineapple campaign, shares survey insights
USA – Fresh Del Monte Produce Inc., a global leader in pineapple production, celebrated International Pineapple Day with a new survey and the launch of its North America-based “You’re Welcome™” campaign.
The survey revealed Americans’ growing love for pineapples, positioning the fruit ahead of apples, bananas, and oranges in popularity. Despite this love, many consumers struggle with selecting ripe pineapples.
Survey insights and pineapple Popularity
Conducted by Pollfish, the survey of 3,000 participants highlighted that pineapples have become a favorite fruit for many Americans.
“The taste of pineapple is unbeatable,” said one participant, reflecting the sentiments of 57% of respondents. However, nearly 60% of consumers either guess or do not know how to pick a ripe pineapple.
Fresh Del Monte has significantly influenced the increase in pineapple consumption over the past two decades.
The company’s innovations, like the Del Monte Gold® Extra Sweet pineapple and the pink-fleshed Pinkglow® pineapple, have catered to evolving consumer preferences.
This has led to a noticeable rise in pineapple consumption, with 58% of people enjoying the fruit multiple times a month.
Campaign highlights and engagement
The “You’re Welcome™” campaign celebrates the sweet goodness of pineapples while honoring Fresh Del Monte’s legacy as a pioneer in pineapple consumption.
“This campaign reminds pineapple fans of the leadership and innovation that Fresh Del Monte has brought to the category since the 1990s,” said Melissa Mackay, Fresh Del Monte’s Vice President of Marketing, North America.
The campaign features engaging social media content and unique recipes to showcase pineapple’s versatility.
It includes a nationwide advertising program, connected TV, digital out-of-home, and social media promotions. Additionally, Fresh Del Monte’s website will offer recipes, serving suggestions, and ways to engage with the brand through December.
The brand’s Instagram and TikTok pages will also feature promotions with pineapple-themed prizes, including customized gift boxes from Melissa’s Produce.
The company furthered shared insights on how to select and store pineapples.
“To select a ripe pineapple, look for a golden-yellow color and a sweet, tropical aroma at the base. If the smell is fermented or sour, the pineapple may be overripe,” read the report.
According to Fresh Del Monte, a ripe, uncut pineapple can last 3-5 days at room temperature and 5-7 days in the refrigerator.
If brown spots develop, cut the pineapple and store it in an airtight container in the refrigerator for an additional 3-4 days.
Fresh Del Monte is committed to sustainable practices, actively working to reduce emissions and food waste while adopting regenerative agriculture and smart farming practices.
The company is leading the way in conservation, sustainable agriculture, and innovation for a brighter future.
For all the latest fresh produce industry news updates from Africa, the Middle East, and the World, subscribe to our NEWSLETTER, follow us on Twitter and LinkedIn, like us on Facebook, and subscribe to our YouTube channel.