iPRO Partners with Al Rabie to launch hydration beverages in Saudi Arabia
SAUDI ARABIA – iPRO, a global leader in healthy hydration beverages, has officially launched in Saudi Arabia through a strategic partnership with Al Rabie, one of the Kingdom’s most trusted beverage companies.
This collaboration marks a significant step in health-conscious hydration, bringing iPRO Hydrate’s innovative and naturally hydrating products to consumers across the country.
Over the past two years, iPRO has been establishing its presence in the region by participating in key exhibitions, including the Saudi Sports for All Federation Expo, Saudi HORECA, and InFlavour Expo.
These events have highlighted iPRO’s commitment to health, wellness, and sustainability while allowing the brand to connect with stakeholders in Saudi Arabia’s growing sports and health sectors.
iPRO’s entry into the Saudi market is backed by Al Rabie’s extensive distribution network, which reaches over 21,000 sales points across the Kingdom.
To reinforce this partnership, iPRO Hydrate bottles will feature the Al Rabie logo, symbolizing trust and endorsement from a leading name in Saudi Arabia’s beverage industry.
Amac Kansu, Chief Strategy Officer at Al Rabie, expressed confidence in the partnership, stating:
“At Al Rabie, we are committed to bringing high-quality, innovative beverage solutions to consumers in Saudi Arabia. Our collaboration with iPRO marks an exciting step in providing naturally hydrating, health-conscious options that align with the Kingdom’s growing focus on wellness and active lifestyles.
With Al Rabie’s extensive market reach and deep consumer trust, we are confident that iPRO Hydrate will become a staple for hydration across the Kingdom.”
The Saudi launch represents a key milestone in iPRO’s global expansion strategy, which has already achieved notable success in the UAE.
Sophie Christy, Global Brand Director at iPRO, highlighted Saudi Arabia as a dynamic and forward-thinking market that aligns with iPRO’s values of health, wellness, and sustainability, in line with Vision 2030.
In November, iPRO also entered the United States, introducing its vitamin-enriched hydration solutions to health-conscious consumers.
The U.S. campaign will feature collaborations with fitness experts and wellness advocates, promoting the benefits of balanced hydration and electrolyte support.
The global electrolyte drinks market size accounted for US$42.62 billion in 2024 and is expected to reach around US$74.19 billion by 2034, expanding at a CAGR of 5.7% from 2024 to 2034.
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