UK – The Happy Pear, a well-known plant-based brand from the Republic of Ireland, has revealed plans to enter the UK retail market.
The company, which was founded by twin brothers Dave and Steve Flynn two decades ago, is aiming to introduce its range of ambient products—such as high-fibre granolas and vitamin drinks—to British consumers.
This move marks the first phase of the brand’s UK expansion, with additional plans to bring its chilled offerings, including pesto and hummus, to the market in the near future.
The Happy Pear emphasises that its products are made entirely from natural ingredients and are packaged using sustainable materials.
The brand’s decision to enter the UK market follows a successful crowdfunding campaign last year, where it raised €2.5 million (US$2.8M) within ten hours.
At the time, the company stated that the majority of these funds would be allocated to exploring new markets.
The Happy Pear, which began as a modest fruit and vegetable shop in Greystones, County Wicklow, has significantly grown over the years.
Today, it operates a main street store and cafe, has published six bestselling cookbooks, and offers over 70 different products.
Additionally, the brand runs a farm, a roastery, online courses, and a recipe app, and has amassed a social media following of over a million.
In a statement, Dave and Steve Flynn expressed their enthusiasm about the UK launch, highlighting the growing consumer interest in healthier food options.
They noted that their product range offers retailers the chance to meet the current demand for health-conscious and convenient food choices without compromising on flavor.
Retailers interested in stocking The Happy Pear’s products have been advised to reach out to Dundeis UK, the wholesaler handling distribution.
The brand’s entry into the UK market comes at a time when the plant-based food industry is well-established in the region.
In 2022, the UK’s plant-based meat market was valued at approximately 475 million British pounds (US$619M), making it significantly larger than the market for milk substitutes.
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