DUBAI – Packaging equipment leader Ishida has appointed a General Manager for Africa as the company seeks to tap into the increasingly important African market

Jeff Say, who has been the General Manager for the Middle East region based in Dubai, will take on extra duties to be in charge of the company’s business in Africa, to support and grow the company’s presence throughout the Middle East and Africa region.

Mr Say heads up Ishida’s specialist teams, based in Dubai and Johannesburg, which provide full sales, service and technical back-up for Ishida equipment and installations.

Jeff has widespread experience of the packaging industry.  Prior to joining Ishida as Sales Manager, Middle East in 2012, he spent 10 years in a number of international sales roles with Longford International.

“Jeff’s promotion is a key part of our strategy to further grow our business throughout the MEA region,” comments Mike Heffernan, Core Business Sales Director.

“His experience of both Ishida and the wider machinery market has already been invaluable in the success of our Middle East operations and he will now bring the same expertise to the African countries, supporting our existing customer base, developing bespoke solutions for new installations and identifying opportunities in a number of emerging sectors of the food industry.”