ISRAEL – Tipa, a bio-based packaging company, has partnered with Bio4Pack and Servo Artpack to create compostable packaging for Dutch coffee brand Peeze.
According to the company, the making of Peeze’s packaging is designed to be entirely compostable in industrial compost facilities and it can be treated as organic waste after use.
Tipa, which won the 2016 World Food Innovation Award for the best environmental sustainability/CSR initiative, said that the quality and shelf life of Peeze’s coffee were the two main elements to consider while developing the packaging.
The challenge was to design a compostable package that would be able to preserve both the flavour and the freshness of the coffee.
The package is made up of three layers: a printed layer, a barrier layer and a sealing layer, which is partly made out of bio-based materials, took several years of research and development.
All the components of the packaging are compostable, including the pressure relief valve, and the ink used on the printed layer.
“It’s a great pleasure to have been able to collaborate to the making of this product and to allow brands as committed as Peeze to take their actions in favour of the circular economy further every day.
This is also a growing demand from consumers and we see that many companies are following Peeze’s path,” said Tipa CEO Daphna Nissenbaum.
Peeze CEO Timmo Terpstra added: “The circular economy is the future, and we are working hard to achieve a circular supply of coffee.
Transitioning from a linear economy to a circular one is gaining momentum and we are proud to show the way and encourage people to innovate on the topic.
Our new compostable packaging is such a great example and a new step forward.”
According to Haartez, no practical technology exists to recycle plastic film.
However, the company aims to change all this by making 100 percent compostable packaging film.
“TIPA films look like plastic and behave like plastic but end life like an orange peel,” says Merav Koren, the marketing director for TIPA.
Every aspect of it, from the packaging’s film to its adhesive, is 100 percent compostable, and not a molecule will be added to the Great Pacific Garbage Patch located between Hawaii and California.
“This model enables us to manufacture where target markets grow, for instance Germany and Italy,” said Nissenbaum, founder and CEO Daphna Nissenbaum.
As its technology catches on and grows more affordable, the company can ramp up quickly to global levels.
