UK – Jack Daniels, a brand of Tennessee whiskey and the top-selling American whiskey in the world, is set to release a new series of Legacy Edition in the UK, the first whiskey in a new series which celebrates the history of the brand.
According to Whisky.com, Jack Daniel’s Old No.7 is the classic standard of the famous Tennessee whiskey brand of Brown-Forman and the label shows up in a familiar black and white on the bottles.
With the new series Legacy Edition, Brown-Forman wants to present different labels that Jack Daniel’s has seen during the years.
The first edition of the series shows a green label and an identically colored packaging: Jack Daniel’s Legacy Edition No.7 First Edition.
Brown-Forman doesn’t give any information about the exact point of time when this green Jack Daniel’s label was in use, but we learn that the golden medal that had been awarded to the product at the 1904 Saint Louis World’s Fair.
The outer appearance differs, the whiskey is the same like in the classic Old No. 7, and it was bottled with 43% ABV.
The Jack Daniel’s Legacy Edition is probably directed by fans among the renewed by collectors and Tennessee whiskey fans.
FoodBev also said that consumers will also receive a complimentary embossed tin sign gift if they purchase a bottle of the new whiskey between the 8th and 28th of November.
Sandra Brunet, marketing director at Jack Daniel’s Tennessee Whiskey, said: “We’re excited to bring back this striking green and gold label for the first of the Legacy Edition Bottles Series.
The label has a mysterious history, much like that of the brand and it’s a perfect way to launch the series and celebrate over 150 years of our fine sipping whiskey.
The bottle also offers consumers the perfect gift in the lead up to the festive season.”
