KENYA -Java House, a prominent restaurant chain, has intensified its market presence in Kenya by opening two new outlets in Nairobi, strategically located in Loresho and Ojijo Road.
The move is part of Java’s broader strategy to solidify its position in a market that is witnessing increased competition with the entry of various fast-food brands.
The two outlets, established in partnership with oil marketing firm Rubis, bring Java’s total branch count to 88 across the East Africa region.
Java’s expansion in Nairobi is reflective of its commitment to catering to the evolving needs of customers in a dynamic and competitive landscape.
With 81 outlets now in Kenya, in addition to four in Uganda and three in Rwanda, the restaurant chain is keen on “going to the people” and creating easily accessible spaces for its customers.
“The decision to open a new branch reflects our commitment to ‘going to the people’ and creating spaces where our customers can easily access their favourite Java menu item on the move,” Priscilla Gathungu, the CEO of Java House, stated
“Our Express model facilitates our immersion into the vibrant convenience tapestry of the city.”
She added that customers visiting the Loresho and Ojijo branches will have access to Java’s express menu, featuring a variety of options ranging from coffee and pastries to breakfast, lunch, and dinner offerings.
Additionally, they will be able to purchase coffee packs, cookies, granola bars, and Java’s Cold Brew coffee.
These new outlets follow Java’s recent expansion into Meru, where the restaurant opened its first branch along with two on-the-go locations at Total Kimende and the Eastern Bypass.
Since its inception in 1999, Java has diversified its portfolio, introducing three other brands: Kukito, Planet Yoghurt, and 360 Degrees Pizza.
The restaurant sector in Nairobi has witnessed increased rivalry, prompting fast-food chains to expand their footprint in major towns and cities.
Simbisa Brands, the owner of popular outlets such as Chicken Inn, Pizza Inn, Bakers Inn, and Creamy Inn, is also gearing up for additional branch openings in the country in the short term.
“As consumer preferences continue to evolve, Java’s strategic expansion aims to cater to the diverse needs of its customer base while navigating the competitive landscape of the fast-food industry in the region.”
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