BRAZIL – JBS, Brazil’s meat industry giant, recently showcased its participation in the International Barbecue event, where the company introduced a range of specialty beef cuts under its Friboi brand.
The event featured prominent chefs, including Carol Arménio and Rafa Soares, and offered attendees the opportunity to interact with the brand at an exclusive 1953 lounge.
For the first time, Seara Gourmet, a division of JBS, joined the festival, presenting products such as Coxinha da Asa Buffalo Wings and Cuiabana Sausage.
These offerings were positioned as new gastronomic experiences that aimed to enhance the traditional barbecue moment.
Beyond the event, JBS continues to cement its status as a global leader in the food industry, with a workforce of 270,000 employees operating in more than 500 production units and commercial offices across 20 countries.
The company’s extensive product portfolio spans various protein types, prepared products, and ready-to-eat meals.
Brands under the JBS umbrella include Friboi, Swift, Seara, Seara Gourmet, Incrível!, Doriana, Massa Leve, Pilgrim’s Pride, Primo, Just Bare, and Vivera.
Additionally, JBS operates in related sectors such as leather, biodiesel, collagen, and waste management solutions.
In its fiscal second quarter of 2024, JBS reported mixed financial results, reflecting improvements in several segments, including Pilgrim’s Pride, JBS USA Pork, and Seara, while continuing to face challenges in its beef sector due to ongoing difficulties associated with the cattle cycle.
JBS CEO Gilberto Tomazoni highlighted the strength of the company’s diversified operations, noting that while the U.S. market remains challenging for the beef segment, JBS has seen positive results in Brazil and Australia, driven by favorable market conditions.
For the quarter ending June 30, 2024, JBS reported a 6.8% increase in net revenue, reaching US$19.3 billion compared to the same period in 2023.
The company’s gross profit rose significantly to US$2.97 billion, up from US$1.99 billion in the previous year, with net profit standing at US$329 million.
The North American Beef segment saw a modest 3.1% increase in net revenue, totaling US$5.99 billion for the quarter.
Liked this article? Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE
