Jerry Hagedorn named as National Confectioners Association board chair
Hagedorn brings decades of experience in the confectionery industry, having served as Vice Chair of the NCA and led its Chocolate Council.
USA – The National Confectioners Association, a leading trade organisation for the USA confectionery industry, has appointed Jerry Hagedorn as the NCA Board of Trustees Chair for two years.
Jerry Hagedorn, Barry Callebaut’s Executive Vice President, was the NCA’s former vice chair.
He will replace Tony Jacobs, President of Bazooka Candy Brands, who was recently honoured with a Candy Kettle Award for services to the sector.
Hagedorn said, “The US$48 billion confectionery industry is a vital force in the American economy, so I am honoured to step into this role at such a pivotal time.
“Consumers consistently turn to their favourite chocolate, candy, gum, and mints to enhance special moments. I look forward to working with the NCA membership and staff to advocate for our great industry.”
John Downs, the President and CEO of the National Confectioners Association praised Jerry Hagedorn’s leadership qualities as invaluable to the association’s diverse membership during challenging and opportunistic times.
He described Hagedorn as a forward-thinking innovator and a strong advocate with extensive industry experience, making him well-suited to steer the NCA into its next phase.
With over three decades spent in the sector, he worked for 14 years at Brach’s Confections before joining Barry Callebaut in 2006. He was inducted into the Candy Hall of Fame in 2019.
Other appointments to NCA’s Board of Trustees include Mitchell Goetze, CEO of Goetze’s Candy Company, who will become Vice Chair.
Ed Schultz, President of Hawaiian Host Group, will succeed Marty Palmer, President & CEO of Palmer Candy Company, as Treasurer.
Confectionery sales reached US$54b in 2024
Recently, the NCA’s State of Treating report revealed that confectionery sales topped US$54 billion in 2024.
The report forecasts that USA confectionery sales will grow over the next five years and exceed US$70 billion in all outlets by 2029.
John Downs said: “Americans are still turning to chocolate and candy as a special way to elevate their celebrations, holidays, and even ordinary days.
“The connection between our industry’s products and emotional well-being is undeniable, and we are meeting consumers where they want to be met with options for the moment – no matter the occasion.”
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