Africa’s leading ecommerce and logistics company, Jumia, has introduced its new concept Jumia Food Mart in Kenya under its food delivery outfit Jumia Food.

The quick commerce platform was first launched in Uganda last month, intended to enable consumers to receive their online grocery orders in a record time of under 20 minutes, fostering convenience.

The platform will be fashioning orders of basic essentials like rice, milk, sugar, bread, vegetables, snacks, and personal care products.

The ecommerce operator is set to leverage on micro fulfilment centres set in neighbourhoods to undertake the last-mile delivery, revolutionizing delivery times.

“Jumia Food Mart is a game changer for our customers. This new offering means that you can trust us to deliver to you your basic essentials like soda, unga, or vegetables in less than 20 minutes. I

“It means that you can order milk on Jumia as the water boils and have it delivered on time for your tea! Jumia Food Mart represents our commitment to meeting customers’ demand for everyday products at the fastest delivery time.” said Juan Seco,Jumia Kenya CEO.

Jumia has witnessed a great shift to everyday products since the COVID-19 outbreak as a result of consumers’ shifting preference toward e-commerce, and its new ‘Quick Commerce’ concept represents an important step forward in making online shopping more convenient than ever before.

The service will be available in key suburbs in Nairobi namely Kilimani, Kileleshwa, Lavington, and Westlands as the company plans to expand later across the country. Consumers are set to benefit from free delivery.

Its launch is tapping into the increased consumer demand for faster delivery of everyday essentials.

Carrefour Kenya partners with Little Cab to roll out electric bikes

In other related news, Carrefour, owned and operated by Majid Al Futtaim in Kenya, has announced a partnership with ride hailing company Little — which will see the retailer roll out e-bikes to be used when delivering its online orders.


The initiative is part of Carrefour Kenya’s agenda to increase the sustainability of its services and become Net Positive in carbon and water by 2040.

The fleet will initially consist of female riders, promoting gender equality in the mobility industry.

Franck Moreau, Regional Director of Carrefour East Africa at Majid Al Futtaim Retail, said “We are seeing a fast growth in our online orders. Our target is to have up to 40 per cent of our online deliveries fulfilled using e-bikes by the end of 2022 following rigorous testing for mileage and efficiency.

He added, “Micromobility is the future of last-mile deliveries, and we are excited to be switching to electric motorbikes to reduce congestion and lower emissions whilst boosting Kenya’s sustainable development goals.

“With our new fleet driven by all female drivers, we can continue to harness the power of innovation whilst steering towards a more positive future.”

The UN Environment Programme (UNEP) estimates that an average motorcycle is ten times more polluting for the air per mile than an ordinary fuel-powered motorcycle.

UNEP’s Electric Mobility (Emob) calculator reveals that a global shift to electric motorcycles could prevent 11billion tons of carbon dioxide emissions.

 It would also save global motorcycle owners a combined $350 billion by 2050, largely because electric vehicles are cheaper to charge and maintain.

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