KENYA – Jumia Food Kenya, online food ordering site, has announced the launch of Jumia Prime, a subscription package that allows customers pay a standard fee and receive guaranteed unlimited free deliveries on all orders placed on its app or website.
The service, is a first of its kind in Africa, is aimed at enhancing customer experience and loyalty without having to worry about paying any delivery fees. It has various subscription packages from one, three to six months.
Ruparelia noted the introduction of Jumia Prime is part of the company’s objective to develop innovative ways to help customers order online without having to pay additional delivery services.
“This is also our way to expand and innovate into new areas where we continue to educate customers on the benefits of ordering online as well as building an offering that serves the local market needs,” she said, “No one enjoys paying delivery fees but we believe that through Jumia Prime, we can provide a genuinely unique value proposition to our customers.”
“We have in the last quarter expanded to key areas such as Ruaka, Mountain View, Kitengela, and Kiambu Road and continue to look for new ways become more relevant to our Kenyan consumers,” Ruparelia added.
She said Jumia Food had in the last quarter expanded to key areas such as Ruaka, Mountain View, Kitengela, and Kiambu Road and continues to look for new ways to become more relevant to Kenyan consumers.
In Africa, Jumia Prime is currently live in Kenya, Uganda, Rwanda and Ghana.
The service is not only limited to food but also covers alcohol, groceries, shopping or pharmacy needs.
Jumia Prime will cost Sh500 (US$5), Sh1,200 (US$12) and Sh1,800 (US$18) for one month, three months, and six months subscription respectively.
The local market has seen an increase in the number of players in the food delivery segment including Glovo and Uber Eats.
Glovo has been expanding outside Nairobi to include satellite towns as part of its race for market share.