Jumia Kenya launches Food Festival campaign to support local restaurants

KENYA – E-commerce platform Jumia has launched a Food Festival Campaign in Kenya to support local restaurants navigate the challenging operating environment brought by the COVID-19 pandemic.

During the campaign, consumers will get free and fast delivery from hundreds of restaurants, supermarkets and shops via Jumia Prime, its loyalty program.

The food festival campaign, according to Jumia follows the president’s directive to extend the curfew for additional 60-days following the increased rate of 3rd wave of covid-19 in Kenya.

“We hope that this campaign will surprise and delight our customers. Much of the industry is struggling to get back on its feet – and very much still feeling the effects of COVID,” said Sam Chappatte, Jumia Kenya CEO adding that Jumia Food is ramping up capacity to support restaurants over the extended curfew period.

ADVERT

The festival will run from 19th March to 4th April and has been organized in partnership with local restaurants like Ukwaju bites by Tamarind, Bhajia house, Nyama mama, Zubidubi, 10 street, Mikaye and Baba Nyama Choma, alongside blue-chip international chains such as Steers, Debonairs, Fogo gaucho, and Big Square, among many others.

“As a business, we sincerely appreciate our partner Jumia Food for putting our business on the map and giving us visibility to many consumers during Covid-19 period.

“60% of our growth in Kenya is attributed to Jumia Food – in particular, their aggressive marketing and continuous support.” said James Ouma, Franchise Manager, Debonairs Pizza, Kenya.

“We hope that this campaign will surprise and delight our customers. Much of the industry is struggling to get back on its feet – and very much still feeling the effects of COVID.”

Sam Chappatte – Jumia Kenya CEO

In South Africa a consortium of professional food service brands i.e., Marvello and Meadowland owned by Siqalo Foods, Your Food Partners by RCL FOODS, and Bidfood have partnered to launch the Sekela Hospitality Support Programme aimed to foster recovery of the local hospitality industry.

The program valued at R2 million (US$136,700) investment per year, is a holistic, phased initiative that will provide the establishments access to capital and business stimulus packages, in addition to back of house training and business coaching.

The first phase will allow up to 50 successful applicants to join the programme and receive a 10% purchase discount on any food order placed through Bidfood.

Bidfood is a leading foodservice distributor and supply partner to thousands of customers across Southern Africa and offers a wide range of frozen, chilled and allied food products as well as non-food items and equipment.

In phase two, qualifying beneficiaries will receive relevant top-class back of house training and business coaching, followed by essential financial assistance / support planning and business profiling.

ADVERT

Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE

Related posts

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.