GLOBAL – Jupiter Group, a global fresh produce grower, has signed an exclusive agreement with DiMuto, a trade technology solutions platform, to deploy blockchain traceability for the group’s core range of produce.

The new partnership will see DiMuto tagging Jupiter’s core product range, where every single carton and every single fruit will be tracked on the blockchain for full supply chain visibility.

The DiMuto platform will track and trace an estimated 10 million cartons of fresh produce and approximately 500 million pieces of fruit from Jupiter’s global farms spanning Europe, South America, Africa, South Africa and India.

“We are pleased to be working with DiMuto to take our traceability story further. With the DiMuto Platform, Jupiter Group will be able to champion true supply chain transparency and share each step of the produce journey with end consumers, right from seed and sapling to the shelf,” Jupiter Group CEO and Joint MD Mark Tweddle said.

Through their network of farms, agronomy specialists and pack house facilities spanning the globe, Jupiter Group grows and supplies new and traditional varieties of grapes and citrus alongside melons, pineapples, limes, avocados and kiwi, offering a complete root to retail solution.

“With a focus on being completely integrated in the produce supply chain, the Jupiter story fits right into the increasing consumer demand to understand the origins and practices behind their food,” added Tweddle.

“DiMuto’s blockchain technology will improve overall transparency throughout our fresh produce chain and better assure our consumers of our fruits’ quality and origin. We are 100% committed to our relationships throughout the whole supply chain being based on trust.”

Ranked as one of the fastest growing companies in the UK for international sales for three years consecutively (top 25 The Sunday Times International Track 200), the Jupiter Group’s new partnership with DiMuto will enable each piece of fruit to have an independent digital identity.

The end customer can simply scan a QR code to garner the products key supply chain data using their mobile phone.

As part of their mission to be the most transparent brand in produce for growers and customers globally, Jupiter Group’s move to implement blockchain technology is closely aligned with the group’s hands-on commitment to bring global consumers good quality, fresh and delicious food options as well as new variety fruit with a truly transparent supply chain.

“We are honoured to work with leading global fresh produce company Jupiter Group,” founder and CEO of DiMuto, Gary Loh said.

“By tracking fresh produce down to the carton and fruit level, DiMuto trade traceability solutions will help innovative leaders like Jupiter to not only increase visibility and efficiency of their supply chain but also communicate the product’s verified traceability story to end consumers with ease.”

To date, DiMuto has digitized over 30 million fruits and tracked and traced over US$100million worth of agri-food trades. With presence in eight countries including China, Indonesia, Singapore, Thailand and Australia, the collaboration with Jupiter Group will strengthen DiMuto’s reach in the global fresh produce industry.

Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE