CANADA – Jusu Bars, a health and wellness company based in Victoria, Canada, has acquired Westbloom Inc., a Calgary based beverage company specializing in coffees, teas and cold brew beverages.
The acquisition will allow Jusu to expand its plant-based movement by offering high quality plant-based coffee at all their locations. According to the terms of the acquisition, two key executives of Westbloom will transition to Jusu’s executive team.
Bruce Mullen, Jusu’s Founder and CEO says; “Our mission at Jusu is to provide our customers with high quality, organic, chemical free and environmentally friendly products.
“Westbloom is a perfect fit for Jusu, as their coffees, teas and cold brew products are of the highest quality. Westbloom has shown a great commitment to their innovative approach and the plant-based movement.
“The synergies of Jusu and Westbloom’s culture and products will allow us to offer a complete product line to meet the needs of our customers.”
Among the executives to join Jusu’s team is Jack Martyn, the co-founder of Westbloom. With over five years of experience in the legal field across Canada and Australaia, Jack brings legal and regulatory experience to the Jusu team.
In addition, Jack has over 3 years of experience consulting for cannabis companies throughout Canada. Jack is a member of the Alberta Law Society and holds a Bachelor of Laws with Honours from Bond University.
The acquisition is important to Jusu’s expansion, especially at a time when the company has unveiled plans expanding their business into other markets in North America, as an increase in consumer demand for organic plant-based products is on the rise.
The company has also announced a private placement to fund expansion. The proceeds from the offering will be used to develop an entire direct-to-consumer ecosystem, consolidate and refine narratives, enhance marketing/branding, optimize distribution, explore an influencer program, and create working capital.