KENYA – Listed agribusiness firm Kakuzi Plc is set to unveil a range of Macadamia Cold pressed cooking oil products as part of its recently unveiled corporate identity ‘growing together’.
According to a statement from the company, the new corporate identity underscores its commitments to agricultural development for the domestic and export markets.
Kakuzi further noted that its new identity aligns with the national agricultural transformation agenda, with sustainability and climate-smart agriculture at its core.
In addition, the company said that the new identity, the firm’s first defined brand visual system, and strategy in 95 years, also signifies a transition to the contemporary world of superfoods growing for both the domestic and export markets based on a strategic decision to prioritize the production of such foods.
Speaking at the brand launch ceremony, Kakuzi Plc Chairman Mr. Nick Ng’ang’a described the new identity as a growth driver for the firm that currently holds Kshs 7.1 billion net current assets.
Kakuzi, he explained, will focus on sharing its expertise and quality standards with local and international consumers.
“Over the last 95 years, Kakuzi has grown from a sisal grower, citrus, passion and pineapple fruits grower to a superfoods producer and exporter of repute. We have over that period gained immense experience in all our stakeholder engagements and can now aim to unlock value with a distinct corporate identity that underlines our commitment to growing together with all our stakeholders,” said Mr. Ng’ang’a.
On his part, the State Department for Crop Development Principal Secretary Mr. Phillip Kello Harsama said the government is committed to advancing agricultural transformation through various avenues, including private partnerships, as they allow for accelerated and rapid results achievement.
Harsama also noted the recently launched Macademei oil processing unit, stating that while Kakuzi is set to unveil a range of Macadamia Cold pressed cooking oil products, the government is sparing no effort to advance the National Edible Oil Crops Promotion Project.
According to the PS, this development offers a route to double up the consumption of macadamia nuts locally through value addition in the face of the current global glut.
Through resources from the exchequer, the State Department Mr Harsama said plans to spend more than KSh 40 billion this financial year to implement agricultural transformation initiatives under the Bottom-up Economic Transformation Agenda (BeTA) priorities.
“The government plans to provide 720 Metric Tonnes of certified sunflower seeds by the use of the e-voucher input subsidy services, 200 Metric Tonnes of assorted canola seeds, sunflower, soya and 10,000 coconut seedlings, and disburse KSh.42million to 840 farmers as loans in Kwale, Mombasa, Taita Taveta Tana River and Kilifi Counties under the National Edible Oil Crops Project,” he said.