KENYA – Kenya Breweries Ltd, part of East African Breweries Ltd, has commenced production at its new Ksh1.2 billion (US$7.85 million) microbrewery, a cutting-edge facility adjacent to its primary plant in Ruaraka dedicated to exploration in innovation and experimentation.
The new microbrewery features a tasting room where visitors will learn about and sample the various brews on offer, with sensory experts at hand to take them through the processes.
In a statement to newsrooms, KBL said the investment positions the company at the forefront of innovation, solidifying its commitment to delivering top-notch beverages to the Kenyan market and beyond.
According to the Tusker lager producer, the investment has been meticulously allocated to cutting-edge technologies, sustainable practices, and infrastructural enhancements that will not only boost production capabilities but also elevate the overall quality of KBL’s renowned beverages.
With the microbrewery, KBL can combine data, insights, and innovation with the creative flair that consumers expect, as the custodian of some of the most iconic brands, the company said.
The brewer further noted that the new microbrewery is aimed at helping the business extend its innovation capability to meet consumers’ changing tastes and preferences.
In line with this objective, the newly operational microbrewery has unveiled its inaugural commercial product brand, Manyatta, a 100 percent apple cider.
The product line includes three enticing flavored variants: Mango & Ginger; Lemon & Ginger, and Pineapple & Mint, and is set to hit the market soon, according to the company’s management.
The new investment was part of events to mark the 100-year anniversary of the parent company East African Breweries Plc (EABL), part of Diageo.
Jane Karuku, CEO and managing director EABL, said, “While we reflect and honor the past, we are passionate about nurturing categories old and new and about building authentically crafted, culturally relevant brands.
We move at pace with the latest trends, creating products, tastes, and experiences for people to enjoy as part of celebrations big or small. This requires focus, precision, and investment in what we call a perfect blend of creativity with precision.”
The investment also reflects KBL’s unwavering commitment to sustainability, with the Ruaraka facility boasting eco-friendly features designed to minimize its environmental footprint.
Karuku disclosed that the company upheld sustainability through the use of old worn Tusker glass in the finishings and ensuring that all the site waste will be recyclable.