POLAND – Kellogg Company is investing €110 million (US$121.6 million) in setting up a new manufacturing line at its Pringles Factory in Kutno, Poland, to enable the company meet the growing demand for Pringles across Europe.

The new manufacturing line will be housed in a 21,000 square meter building, bringing the total number of production lines at the Kutno plant to four.

Kellogg said that the investment will integrate the latest food production technology. The high-speed line will see capacity at the factory increase by 34 percent to produce approximately 60,000 tonnes of Pringles per year.

Dave Lawlor, President, Kellogg Europe commented, “We’re delighted to start work on this expansion of our plant here in Poland. We know that consumers love Pringles and we are seeing continued growth for Pringles across all of our core markets in Europe.

“This investment means that we’ll be able to increase production of our food to meet the increasing demand we’re experiencing.”

Located in the Łódź Special Economic Zone, the factory was originally built in 2008 to produce Special K. Pringles have been produced there since 2014. The facility currently employs more than 440 skilled.

Kellogg said that this investment will bring a further 100 new roles to the locality. The new manufacturing line will be completed and active by May 2021.

The company has also been expanding its snacks range and recently launched three new product lines: Cheez-It Snap’d, Pringles Wavy and Rice Krispies Treats Snap Crackle Poppers.

Cheez-It Snap’d is a thin and crispy snack made with real cheese; Pringles Wavy features a thick wavy texture while Rice Krispies Treats Snap Crackle Poppers are chewy, bite-sized treats coated in a smooth topping.

In April, Kellogg agreed to sell selected cookies business and a range of fruit and fruit-flavored snacks, pie crusts, and ice cream brands to Ferrero Group for US$1.3 billion (€1.16 billion).