Kellogg’s unveils full plate of new products

USA – Kellogg Company is launching more than 50 new products with innovations from its iconic cereals, ground breaking new snacks and gourmet frozen food options, with each new item created to specifically meet the diverse needs of today’s shopper.

The new products include Special K Nourish granola, Kellogg’s Cinnamon Frosted Flakes and Pop-Tarts coffee-inspired toaster pastries.

Snack highlights include Cheez-it Duoz Bacon & Cheddar crackers and five bold flavors of Pringles LOUD crisps.

“We know that people are looking for a variety of things when they choose food for themselves and for their families. They want food that is fun and exciting, wholesome and nutritious, convenient and, of course, delicious,” said Paul Norman, president of Kellogg North America. “We are passionate about delivering products that meet a wide range of needs.”

Many of the new foods are made with flavor and colors from natural sources, including new Kellogg’s Disney Princess cereal and snacks including Special K Nourish Bites and Nutri-Grain Bakery Delights crumb cakes.

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Also, the entire lineup of Eggo frozen breakfast products will now be made with flavors and colors from natural sources.

Among the morning foods category, the company has introduced Kellogg’s Special K Nourish, adding two new, light and crispy flavors with an abundance of wholesome ingredients. It is available in Dark Chocolate Coconut and Very Berry with strawberries, blueberries and cranberries.

Kellogg’s and Dunkin’ Donuts have teamed up to introduce the first indulgent coffee-flavored toaster pastries, New Frosted Chocolate Mocha and Frosted Vanilla Latte.

Another new product, Kellogg’s Disney Princess cereal, comes in a collectable series of four sparkling packages, each featuring a different Disney princess. Its delicious strawberry flavor comes in large pieces that make it ideal for on-the-go munching.

Others include Kellogg’s Disney Moana cereal, with swirl-shaped cereal pieces in mixed berry flavor and island-inspired marshmallow shapes and Keebler Cookie cereal, which includes real miniature chocolate chip cookies mixed with cookie dough flavored pieces.

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In the snacks category, it has debuted Pringles LOUD, an all-new line that delivers bold flavor with an epic crunch created from combinations of flavorful, complex seasonings on top of corn or multi-grain & veggie crisps.

Another addition is Special K Nourish Bites, poppable snack bites with premium ingredients including dark chocolate, pistachios, almonds and blueberries. They are free from artificial colors, flavors and preservatives.

Responding to the protein trend, new Special K Protein Bites provide 9 grams of protein per serving and come in two varieties: Peanut Butter Chocolate and Caramel Nut.

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