Kellogg to shut down two production lines in Ohio even as it launches a new cheese-flavoured popcorn snack

US – The Kellogg Company has announced plans to shut down two production lines at its Mariemont, Ohio, plant, in a bid to strengthen its salty snacks business.

“While this would be the right thing to do for the business, it is never an easy decision to make when people are impacted,” Kellogg Spokesperson, Kris Bahner said.

Bahner added that when the planned changes are complete, the Ohio plant will continue to produce a number of Kellogg cracker brands.

The company will meanwhile add a new line and reconfigure another in Jackson, Tennessee, as part of its broader Deploy for growth strategy.

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Kris Bahner says that at the Tennessee plant, the  company is even ready to make a number of its salty snacks.

“To support the growth, we need the right manufacturing capacity to better meet our current and future production needs, and the evolving needs of our customers,” Bahner added.

 These changes, according to Bahner,  would allow for future growth in crackers, while providing cost savings to our business.

Kellog’s new Loaded Popcorn, ‘packed’ with the taste of real cheese

In addition to the capacity realignment, Kellogg said it has expanded its Cheez-It range with the introduction of new Loaded Popcorn, ‘packed’ with the taste of real cheese.

The new offering brings the taste of Cheez-It to the classic movie snack and is available in two varieties: Cheez-It Loaded Cheddar Popcorn and Cheez-It Loaded White Cheddar Popcorn.

The Cheez-It Loaded Cheddar Popcorn is a cheese-flavoured ‘light and airy’ snack.

Meanwhile, Cheez-It Loaded White Cheddar Popcorn is made with cheese that has been aged for a smooth and creamy taste.

“Even though our Cheez-It Original crackers are a tried-and-true classic, our innovation team is always looking for new ways to bring our fans their favourite 100% real cheese flavour in different snack forms,” said Jeff Delonis, senior director of marketing for Cheez-It.

Cheez-It Loaded Popcorn will be available from retailers nationwide in the US for a limited time starting this month, the company said in a statement.

Last year, Kellogg announced the addition of a new Scorchin’ range to its Pringles portfolio.

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