Kellogg Tolaram Nigeria launches new-improved breakfast cereal Kellogg’s Cornflakes

NIGERIA – Kellogg-Tolaram Nigeria, the leading snacks and breakfast foods operator in Nigeria has unveiled the newly improved Kellogg’s Cornflakes in the market.

Being a healthy alternative breakfast option, the new offering has a unique taste and crunchiness, a testament to its freshness.

According to the company, it is fortified with essential vitamins to include: vitamins A, B2, B3, B6, B9, B12, C and D, as well as a modest amount of energy, matching with global quality standards.

It also has less fat and no cholesterol, making it not only an ideal diet for children but also beneficial to adults.

“The team went back to the drawing board and have now come back to introduce the proudly made in Nigerian cornflakes, which by every means matches up to the international quality standard in terms of taste, texture, look and feel as well as nutritional benefits.”

Chief Marketing Officer of Tolaram Group – Mr. Girish Sharma

The product was first introduced in 2018, then it was immediately withdrawn following consumers’ feedback on taste which was causally linked to technology and other local restraining factors.

“The team went back to the drawing board and have now come back to introduce the proudly made in Nigerian cornflakes, which by every means matches up to the international quality standard in terms of taste, texture, look and feel as well as nutritional benefits,” said Chief Marketing Officer of Tolaram Group, Mr. Girish Sharma.

Also present at the launch was President, Nutrition Society of Nigeria, Prof. Wasiu Afolabi, who commended the company for modifying the product as expedient for the satisfaction of the public without compromising quality.

“We are excited to be a part of the launch of the world’s No.1 cereal in Nigeria – Kellogg’s Cornflakes which has come with the proposition of healthy alternative breakfast packed with essential nutrition for everyone.

“The brand has certainly proven to be a manufacturing entity which operates with the interest of its consumers at heart,” said Prof Wasiu.

Kellogg Tolaram Nigeria Limited is a Joint Venture between Kellogg Company USA and Tolaram Group of Singapore, which was incorporated in 2015 to develop the cereal and snack business in Nigeria and other West African countries.

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The JV set up one of the most modern cereal plants in West Africa, which commenced commercial production in 2018.

Along with the cereals, KTNL launched an extruded snack product under the brand Munch IT.

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