USA – Cereals maker, Kellogg is partnering with House Wine to launch a limited-edition package of Cheez-It crackers and a bottle of red wine.
Dubbed House Wine & Cheez-It, the product is one-part delicious box of Original Cheez-It, one-part Original Red Blend box of House Wine offered in a convenient package.
Targeting the summer period, consumers can enjoy the cheesy, crunchy Cheez-It crackers with the red currant aromas and juicy red fruit delivered in House Wine’s Original Red Blend.
“We are thrilled to partner with House Wine to combine their expertise and America’s favorite 100% real cheese snack into one portable box,” said Jeff Delonis, senior marketing director for Kellogg’s U.S. Snacks division.
“Many of our fans were already exploring pairing different wines with Cheez-It. Just like wine and cheese, you can pair the real cheese inside each Cheez-It flavor with the perfect wine complement and find a pair to enjoy all summer long.”
The brands recommend varietals to pair including: Original & Red Blend, White Cheddar & Rosé, Extra Toasty & Sauvignon Blanc and more.
The House Wine & Cheez-It box is available in the US and is sold at $25.
“We make wines for people to enjoy anytime and anyplace – just like Cheez-It,” said winemaker Hal Landvoigt.
“I create wines that run the spectrum of flavor from crisp and bright to savory and spicy.
“From there, I looked for combinations that complement the real cheese found in each flavor of Cheez-It to make the perfect pairing.”
To expand its snacks range, Kellogg in December launched three new product lines: Cheez-It Snap’d, Pringles Wavy and Rice Krispies Treats Snap Crackle Poppers.
Cheez-It Snap’d is a thin and crispy snack made with real cheese; Pringles Wavy features a thick wavy texture while Rice Krispies Treats Snap Crackle Poppers are chewy, bite-sized treats coated in a smooth topping.