USA – The US food company, Kellogg’s has introduced a new flavor variant for its breakfast cereals line, Strawberry Krispies, its first new flavor in more than 10 years.

The new product is an addition to Kellogg’s Rice Krispies, a classic, delicious, Snap, Crackle and Pop brand that claims to be a vital source of vitamin D.

The Strawberry Krispies combines the Rice Krispies with a delicious new natural strawberry flavor through a simple recipe.

A version of Strawberry Krispies was released in the eighties, but this time around, they have a completely new recipe.

Kellogg highlighted the straight-forward process to make the new variant, which starts with a single grain of rice which is cooked, dried, flattened and puffed.

The puffed rice cereal is then coated with strawberry flavour.

With its new pink colour, Strawberry Krispies deliver on one of fans’ top flavor preferences with a simply, naturally inspired strawberry flavor.

New Kellogg’s Strawberry Krispies will be available nationwide at all major retailers and grocery stores where breakfast foods are sold, with a suggested retail price between US$3.99 and US$5.69.

“Our fans are explorers who constantly seek new varieties, flavours and possibilities.

We are introducing Strawberry Krispies to give them just that, a new cereal with endless moments of goodness packed in each bite,” said Chris Stolsky, associate director of marketing for Rice Krispies.

Kellogg’s Rice Krispies Treats in partnership with the National Federation of the Blind launched braille snack notes for visually-impaired kids in August this year.

Rice Krispies Treats launched writable wrappers in the summer of 2017, allowing families to send an encouraging message to their children at lunch.

Recently, the company said it plans to adopt colour coding (traffic light labels) on its cereals packaging in the UK from early next year in a commitment to help customers make healthier food choices.

This reinforces its commitment to help consumer make informed choices regarding the sugar, salt and fat content in consumer products.