Kellogg’s Rxbar brand unveils its new limited edition of pecan variant

USA – Kellogg, a multinational food manufacturing company, has announced that its Rxbar has unveiled its latest seasonal offering, a new limited-edition pecan variant.

The Pecan Rxbar features ‘buttery’ pecans and a dash of cinnamon, as well as the brand’s signature base of egg whites, dates and a few other simple ingredients. According to Rxbar, the bars feature 12g of ‘high-quality’ protein and contain no added sugar.

“This year’s new Pecan Rxbar is the perfect combination of real ingredients to give you that warm, delicious pecan pie flavour,”

Jim Murray – president, Rxbar

The ‘good-for-you twist’ on a traditional pecan pie can be enjoyed as part of an on-the-go breakfast, as a snack, or as a late-night treat.

“We want our fans to be able to enjoy the classic dessert flavours they crave in a wholesome, nutritious package any time they like. This year’s new Pecan Rxbar is the perfect combination of real ingredients to give you that warm, delicious pecan pie flavour,” said Jim Murray, president, Rxbar.

Rxbar’s limited-edition pecan flavour is available to purchase online via the company’s website and Amazon, as well as from select grocery, specialty and mass retailers across the US.

Earlier this year, Rxbar launched a new layered bar with 14-15g of protein, the highest protein offering from the brand.

Rxbar had announced earlier the return of its limited edition seasonal flavors: Pumpkin Spice RXBAR, RX Nut Butter Pumpkin Spice Peanut Butter and Gingerbread RXBAR.

RXBAR Gingerbread also boasts no added sugar, 12 grams of protein and is made with allspice, ginger and sea salt for the perfect amount of spice and everything nice.

“This is the fifth consecutive year for the Pumpkin Spice RXBAR and our fans rave about its release every year,” said Jim Murray.

“Last year, year-over-year sales of the Pumpkin Spice bar increased by +12%. We take pride in providing simple, wholesome products that our fans crave and can enjoy wherever their fall adventures take them.”

Pumpkin Spice RXBAR and Peanut Butter are available for purchase online at RXBAR.com and in select grocery, specialty and mass retailers across the U.S.

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