KENYA – Kenya Breweries Limited through its flagship brand Tusker has opened a new boozer at the Jomo Kenyatta International Airport (JKIA) dubbed Tembo Bar and Bistro.
The new joint is aimed to refine and elevate hospitality and customer experience within the international airport.
According to reports by Capital News, the state-of-the-art restaurant and bar, will offer fine-dining experience and deliver first-class and modern concessions and amenities that will give travellers a unique and memorable experience.
Speaking at the unveiling, Kenya Breweries Managing Director, John Musunga, said, “This association is in line with our objective to continuously expand our engagement touchpoints and further our commitment towards nurturing mutually beneficial relationships that deliver joint value and benefit for our customers.”
The announcement is part of an ongoing partnership with the Kenya Airports Authority that has seen the parastatal implement an expansion strategy throughout the international aviation hub in the recent past.
“JKIA is a globally respected airport and a pivotal hub for the aviation industry in the region and continent that offers continuous improvement of service standards. The new outlet will aid our endeavour to maintain our position as the premier tourist destination player on the continent.
“This partnership therefore is part of our strategic expansion agenda as we seek to improve the quality of service, customer experience and enhance JKIA’s standards as the preferred regional aviation centre,” said KAA Managing Director, Alex Gitari.
Tembo Bistro and Bar pays homage to the elephant and also lends to the brand’s continued support for wildlife conservation in the country, a big part of the company’s overall sustainability agenda.
It also affords appreciation to KBL’s flagship brand Tusker that marks 100 years of existence this year.
Still in its celebration of the centenary milestone, its parent company East African Breweries PLC (EABL), has broken ground for the construction of the new Ksh.1 billion (US$8.5m) microbrewery in Nairobi.
The facility, expected to be opened by December, will serve as an innovation center for alcoholic and non-alcoholic beverages, providing an indispensable platform to nurture upcoming talent in brewing and liquid development in the region.
The modern unit will feature brewing facilities in which the end-to-end processing of products will take place; from production to packaging for in-bar consumption or shipping to partner outlets.
There will be a taste room where visitors will learn about and sample the various brews that we offer in a guided session led by sensory experts.
Also, there will be a taproom, consisting of a bar and restaurant, providing a unique, engaging customer experience with great food, drinks, and entertainment options.
Further bringing to life the customer experience, the microbrewery will have a flagship store that will be accessible to the public, functioning as a souvenir joint to allow consumers to purchase brands and branded merchandise.
The merchandise will largely be designed in collaboration with local artists and entrepreneurs.