Kenya Breweries expands premium offerings with launch of Snapp Dry cider 

KENYA – Kenya Breweries Limited (KBL) has introduced Snapp Dry Cider, a refined and bold addition to its cider portfolio, targeting consumers who prefer a less sweet and more sophisticated beverage.  

This launch aligns with KBL’s strategy of innovation and premiumization in Kenya’s evolving alcoholic beverage market. 

Snapp Dry Cider is described as crisp and semi-dry, offering a balanced fruitiness designed to appeal to modern consumers, particularly women seeking a more complex flavor profile.  

The new cider builds on the success of KBL’s other offerings, such as Tusker Cider and Manyatta Cider, which have gained traction in Kenya’s growing cider category. 

“The launch of Snapp Dry Cider is a testament to our deep understanding of evolving consumer trends. We recognize the demand for premium beverages that deliver both taste and lifestyle appeal, and Snapp Dry Cider is our answer to that need,” said Faith Nyambura, Marketing Manager – Innovations at East African Breweries Limited (EABL). 

Cider consumption in Kenya has surged, driven by millennial and Gen Z consumers seeking fruitier, lower-alcohol alternatives to traditional beverages.  

To enhance brand engagement, KBL introduced Snapp Socials, an exclusive event series fostering community among women. 

Snapp Dry Cider is now available at leading retailers, supermarkets, and e-commerce platforms across Kenya, providing consumers with convenient access to this new premium cider. 

Guinness Smooth Rebrands with “Make It Yours” Campaign 

On the other hand, Guinness Smooth unveiled a refreshed brand identity alongside the “Make It Yours” campaign, targeting the next generation of creatives in Kenya. 

The “Make It Yours” campaign features two commercials showcasing fashion collectives from East and West Africa, highlighting the personal journeys of their founders, Jomi Bello and Troy. 

Guinness Smooth maintains its signature taste, characterized by a balance of roasted barley and sweet malt, and a silky-smooth mouthfeel. The new packaging is designed to be compact and stylish. 

“Our new Guinness Smooth look celebrates creativity and reimagination,” said Henrietta Reed, Marketing Manager, Guinness. “Through this campaign, we aim to inspire a new generation to enjoy Guinness Smooth and reimagine their world.” 

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