KENYA – Tushop, a prominent e-commerce platform in Kenya, has announced a significant partnership with the Kenya Meat Commission (KMC), making it the first online retailer to officially sell KMC products.
The collaboration is set to enhance Tushop’s product offerings while boosting KMC’s presence in the local market.
KMC, known for its commitment to quality under the motto “A cut above the best,” is recognized for its stringent hygiene practices and the production of fresh, locally-sourced meat.
Tushop’s decision to team up with KMC aligns with its mission to provide top-quality and convenient services to its customers.
This partnership will make a variety of KMC products, including steak, soup beef bones, and minced meat, available through Tushop’s platform.
The move comes at a strategic time for KMC, which has plans to expand its market reach.
The Kenyan meat market is projected to generate approximately US$10.24 billion in revenue in 2024, with an annual growth rate of 10.51% expected between 2024 and 2029.
The volume of meat sales is anticipated to reach 1.509 billion kilograms by 2029, with a 5.8% increase forecasted for 2025.
This partnership also comes as the retail landscape in Kenya becomes increasingly digital, with companies striving to make it easier for consumers to access their products.
For instance, retail chain Quickmart has announced plans to enter the e-commerce space in September with the launch of Q Soko, its new digital marketplace.
Both Tushop and Quickmart are looking to capitalize on the growing e-commerce market in Kenya, which, according to a study by the Communications Authority of Kenya (CAK), is expected to grow at a combined annual growth rate (CAGR) of 19.15% and reach a market volume of KES 26.9 billion (US$208.2 million) by 2027.
Established in 1950, KMC is the oldest and most experienced meat processor in Kenya and the broader East African region.
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