KENYA – State-owned meat processor Kenya Meat Commission (KMC), is seeking to introduce a franchising model to expand its market share.

According to reports by Standard News, KMC plans to partner with meat outlets operating within estates to package and sell meat and meat products from as low as 100 grammes under the brand ‘Nyama Haven’.

In a tender document, KMC highlighted that it seeks to licence some of its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee.

“KMC shall sell to the franchisee branded packaged products as per market preference distinct for each location.

“All meat and meat products (beef, lamb and mutton) sold through the franchisee shall always be exclusively sourced from KMC,” says the commission.

The franchisee will, however, be allowed to source white meat products such as chicken and fish from KMC-approved distributors.

KMC says it will give about a five per cent discount on products sold to the franchisee while the franchisee’s selling price will not be allowed to exceed a 20 per cent margin.

For eligibility the franchisee shall pay a certain fee and agree to the terms and conditions advanced by KMC upon signing a franchising contract.

All franchised outlets will have cold storage and display units, in addition, to a flycatcher, electronic weigh scale and stainless-steel meat table.

The franchisee will also use KMC’s logo and KMC Nyama Haven as a trademark besides its trading name.

Successful bidders will sign a three-year contract with KMC that will be renewed based on performance and compliance.

The meat processor plans to first roll out the concept within strategic locations in Nairobi and Mombasa and gradually grow the concept to other counties as advised by market demand.

As part of the design, only one franchisee will be allowed to operate within a five-kilometre radius to curb unhealthy competition.

Started in 1950, KMC was re-opened on June 26, 2006, after 15 years of closure. In 2020, the government transferred the management of the commission from the Ministry of Agriculture, Livestock and Fisheries to the Ministry of Defence.

Its head office is in Athi River town, off the Nairobi-Mombasa highway, where it also operates the country’s largest abattoir which was recently remodelled to have a daily slaughter capacity of 1,250 large animals and 2,000 small stocks.

The meat processor also has a depot along Landhies Road, Nairobi, which serves as a sales and distribution depot for cut beef and other products.

KMC also runs Kibarani abattoir in Mombasa that serves the Coastal region, in addition to the Shimanzi depot for cut beef and other products.

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