Kenyan based cordial maker Highlands Drinks goes green, Lucozade brand owner launches tournament

KENYA – Kenyan beverage manufacturing company, Highlands Drinks has revealed that its is installing solar panels at its processing facility, accelerating its adoption of green energy.

Without going into details pertaining to the project, Joachim Westerveld, Chief Executive Officer at Highlands Drinks Limited in a LinkedIn post indicated that the company is also establishing a staff canteen for its team.

In addition, the company is currently undertaking blind sensory to make its refreshing Club Drinks taste even better.

Highlands having a heritage spanning over 60 years, has a wide range of soft beverages products in its portfolio comprising of mineral bottled water, carbonated drinks and energy drinks.

Its flagship product was the Highlands drinking water and the company later added the Highlands Cordials coming in Orange, Pineapple, Tropical, Mango & Lemon flavours.

The game changer was the introduction of its CLUB soda brand which come in 10 different variants. Through this the company destabilized the market dominance of Coca-Cola company in the carbonated drinks segment.

Keeping to its diversification and innovation mantra, the beverage company recently introduced a new kid in the block dubbed ‘Energy in control’.

Lucozade final 11 league championship qualifiers draw over 600 participants

Meanwhile, Suntory Beverage & Food Limited, owners of the Lucozade energy drink brand, is set to host the final tournament of its first online gaming championship for Africa titled ‘LUCOZADE FINAL 11 LEAGUE’ hosted exclusively in Kenya, for Kenyans on 4th September 2021.

The tournament will be the culmination of the league that began last month, in July which has recorded an impressive 600 Kenyan participants from across the country with 107 of those under the age of 18.

Contestants battled it out over three rounds of intense play designed to test their resourcefulness and mental determination through the famous Fortnight Battle Royal game.

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The top eleven players are those competing in the high-stakes grand finale.

Wanjiru Njenga, Head of Marketing, Suntory Beverage & Food notes, “As Lucozade, we champion positive mental and physical power, to give contestants the essential ‘Energy To Get Through It’. Throughout the league, we have witnessed just how impressive our Kenyan gamers truly are – especially the younger players.

“The skillset and ingenuity shown have been impressive. Through gaming, it is our hope as Lucozade, that participants will learn to think on the spot and put their savviness to use in the real world. We want to create an opportunity for gamers to create a viable career and hopefully see a Kenyan at an international gaming competition.”

Overseeing the Lucozade Final 11 League, game execution and maintaining a fair play system is Kenyan entertainment company Movie Jabber, industry experts within the gaming, film and pop-culture field.  

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