KENYA – Bila Shaka, an independent craft brewery in Kenya, has debuted its latest beer offering dubbed Capitan Lager into the market, retailing at Ksh.250.
Bila Shaka translates to ‘without doubt’ in Swahili aims to revolutionize the local beer scene and offer Nairobians an exceptional craft beer experience.
The brewery prides itself on using only natural ingredients while running on 100% renewable energy. The new beer is made using locally sourced ingredients, the brewer said.
“We are thrilled to introduce Capitan Lager to Kenyans,” said Rajiv Raja, CEO of Bila Shaka Brewing Company. “Our team has poured their hearts and souls into perfecting this craft beer, and we are confident that Kenyans will embrace the exceptional taste and quality that Bila Shaka represents.”
Capitan Lager will be available in select bars, restaurants, and retail outlets across Nairobi starting May 17th, 2023, at a recommended retail price of Ksh.250.
Bila Shaka offers an impressive lineup of beers that cater to various palates, from hoppy and refreshing IPAs to rich and velvety stouts.
The company notes on its website that it avoids gimmicks and doesn’t follow beer fashion for the sake of fashion.
It finds it easy to brew loud brash beers but sees a beautiful challenge in brewing balanced beers where the raw materials complement each other and are in harmony.
Bila Shaka Brewing (the former Bateleur) broke into the market with Kenya’s first IPA in December 2017, becoming Kenya’s first brewery to put ales at the forefront of its portfolio.
It marked the start of the creative experimentation with hops, yeasts, malts, and other ingredients that characterize contemporary craft brewing.
The Kenyan beer market is forecasted to reach US$1.81 billion (in retail prices), increasing at a CAGR of 7.81% per annum in the period 2020-2025.
Kasi Insights details that Kenya has a more ‘mature’ craft beer industry, which has been in existence for more than 10 years.
The craft breweries are slowly encroaching on the biggest manufacturer, EABL, with 90% of the beer market, an indication that craft beer manufacturing is expanding.
IndexBox report shows that in 2022, after five years of decline, there was a growth in the Kenyan beer market, when its value increased by 2%. However, consumption, in general, continues to indicate a pronounced descent.