Company name: Lactolife Dairy Limited
Product type: Yogurt
Innovation: New product
KENYA – Lactolife Dairy Limited, a Kenyan dairy company that specializes in production of functional and fortified dairy products has officially commissioned its dairy processing plant.
Gracing the occasion was His. Excellency the Ambassador of the United Kingdom of the Netherlands Amb. Maarteen A. Brouwer who also witnessed the launching of the company’s new brand dubbed YooMix NUTRI.
The new brand is an addition to Lactolife’s range of yogurts which are enriched with nutrients falling in the categories of micronutrient enriched yoghurts, probiotic yoghurts, and fruit yoghurts.
Lactolife claims its new yogurt has the capability of boosting consumers immunity as it is enriched with vitamins and minerals.
Announcing the company’s significant milestone, Pauline Mugendi founder of the dairy processing company thanked all the partners who worked with the firm and made the project a success.
“Grateful to our partners the Global Alliance for Improved Nutrition (GAIN), DSM Nutritional, DuPont, BrightPath Consultants, Kenya Dairy Board, and Kenya Bureau of Standards,” stated Pauline.
Lactolife operates in the highly competitive yogurt market which has both the domestic and multinational players competing for market share and placing innovation as one of their major strategy of being leaders in their respective markets.
In Kenya, having a focus on probiotic and nutrient filled yogurts, the company is operating alongside players like the specialty dairy company Bio Food Products, who launched Bio Active Probiotic Yoghurt Drink last year, coming in three variants i.e., Blackberry & Raspberry, Cucumber & Mint and Yuzu, Apple & Lemon.
Recently the Kenyan market welcomed a new innovative coffee flavoured yoghurt produced by Dedan Kimathi University of Technology (DeKUT) in partnership with Mukurweini Wakulima Dairy Limited (MWDL), a local dairy cooperative society.
The development of the new product dubbed, Royal Coffee Flavoured Yoghurt, follows the novel process of obtaining coffee extract using modified extraction technologies by the university’s Institute of Food and Bio-resources Technology.
DeKUT patented the premium coffee extract for use as a natural flavor for the value-added dairy product and under the collaboration has licensed MWDL to mass produce the brand and oversee its retail distribution across the country.
According to reports by Research and Markets, the global yogurt market is projected to grow at a CAGR of 6.41% to reach US$163.7 billion by 2025, from US$112.8 billion in 2019. In Africa the market is expected to record a CAGR of 5.1% during the forecast period 2020-2025.
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