Kenyan food processor SimpliFine enters baked goods market following acquisition of Ennsvalley Bakery

KENYA – SimpliFine, a food production company offering fresh, locally-sourced meat, vegetables, baked goods, and other foods to restaurants, hotels, and retailers across East Africa has completed the acquisition of Kenyan based Ennsvalley Bakery. 

SimpliFine has taken full ownership of the premium baked goods manufacturer Ennsvalley, from Kenya’s leading milling company, Unga Group, in a deal that was entered through its cold chain logistic firm BigCold.

With the acquisition, SimpliFine is set to inject US$500,000 worth of investment in the next six months into the operations.

The investment is earmarked to boost its processing capacity and product innovations, to enable the retail and B2B customers access products that are currently available through imports, characterised by limited range and often expensive.

The food processor has vowed to continue honouring the Ennsvalley brand, by availing products under the famous identity that has resonated with families across the nation for generations, and further introduce a new SimpliFine brand.

The company is set to launch in the market with a range of 21 baked products arriving on shelves that include bread, buns, muffins and cakes. 

“Ennsvalley is a respected Kenyan brand; SimpliFine will honor its heritage by continuing to deliver quality and value to customers. 

“We look forward to leveraging Ennsvalley’s history as we launch exciting new SimpliFine baked products for the discerning Kenyan customer,” said Steven Carlyon, the SimpliFine president for Kenya.

In addition to the acquisition of Ennsvalley, SimpliFine will take over the production of baked goods at Chandarana Foodplus supermarkets.

The partnership with the retail chain will entail driving investments and bringing innovations that will benefit every Chandarana Foodplus store across the country.

The refreshed range of products will feature both SimpliFine and Ennsvalley brands to serve the needs of the market.

The recent announcement follows the recent acquisition of Alpha Fine Foods, a Kenyan producer of premium meat products, by SimpliFine’s parent company, BlackIvy.

This followed its acquisition of French fries and potato production company based in Naivasha, making Ennsvalley their third acquisition in the last seven months. 

The acquisition of Ennsvalley reaffirms SimpliFine’s commitment to provide quality, locally sourced, fine foods across the region while creating jobs and strengthening the economy.

“SimpliFine is committed to making good food using local ingredients. We are passionate about growing communities by delivering nutritious, quality foods at accessible prices.  

“We are excited to launch our bakery division and look forward to introducing a range of new products over the coming months,” said Carylon.

Since its commencement of operations in April this year, SimpliFine has been growing 60% month by month, reaching the plates of 30,000 customers each day with its wide range of products.

With a total investment of about US$1m in the new businesses, the company is seeking to be a one-stop-shop for customers seeking a range of vegetable, meat and bakery products. 

The rapidly growing food producer, using advanced supply chain management and operational expertise to ensure high-quality and cost-conscious food is locally sourced, manufactured, and delivered to customers efficiently and safely, is also eyeing the export market to the middle east and the rest of Africa.

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