Kenyan juice producer Kevian introduces Afia Energy Drink brand in new PET bottle

KENYA – Kevian Kenya, one of the leading beverage makers in Kenya has introduced a new packaging for its energy drink under the Afia brand.

The stimulating drink coming in apple, strawberry, classic and exotic flavour is now available in a 300ml PET bottle, an addition to its canned variant.

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According to the company, the new packaging is aimed to foster an easy and convenient on-the-go consumption experience.

“Afia Energy now also available in PET bottle for easy, convenient on-the-go consumption. Energy is on anywhere and everywhere,” stated the company on its social media post.

The move comes a year after the Afia juice owner, expanded its product line with launch of ‘Afia Energy Drink’ and its malt form dubbed ‘Afia Malt.’

Kevian has been on an expansion drive to diversify its revenue streams instead of relying on its main juice brands Afia and Pick N’ Peel, by also producing tomato sauce and ready-to-drink coffee.

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“Afia Energy now also available in PET bottle for easy, convenient on-the-go consumption. Energy is on anywhere and everywhere.”

Kevian Kenya

The company, last year invested Sh350 million (US$ 3.37 million) in establishing a new recycling plant, Ramani Recylers in Thika, Central Kenya.

Ramani Recylers, will operate as a subsidiary of the company and will recycle waste tetra pak papers to make ceiling boards, pallets for industrial use, doors, dustbins, roofing materials, seedling bins and furniture.

To facilitate the operation, the firm has already signed a collection partnership deal with several companies, including national carrier Kenya Airways, Brookside Dairy and Tetra Pak.

Collection centres will be distributed in Nairobi and its environs.

The plant has an installed daily production capacity of 1,500 tonnes, with the company expecting to scale up the production capacity in the future.

The company also recently ventured into potato production by entering into a contractual partnership with the Kenya Agriculture and Livestock Research Organisation (KALRO) to produce high yielding potato seed varieties to meet growing demand.

KARLO has licensed the Thika-based firm to commercialise five of its hybrid potato seeds on a 15-year contract to boost production of the right variety required by multinational franchises for making French fries, who have relied on imports to meet their customer needs, reports Business Daily.

The partnership will see Kevian, pay KARLO royalties at a rate of 2.5 percent of their total annual sales from the potatoes.

To improve the potato value chain, Kevian will distribute the improved potato seeds to farmers and later on purchase the harvest from the same farmers for processing.

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