Kenyan startup Quick Cart revolutionizes grocery delivery with 10-Minute service, aims to tackle food waste crisis
KENYA – Quick Cart Africa Inc., a dynamic Kenyan-based e-commerce startup, has emerged as a game-changer in the grocery delivery industry with its revolutionary app that guarantees doorstep deliveries within just 10 minutes.
This innovative platform aims to address a critical issue in Africa’s food supply chain by combatting post-harvest loss and reshaping the landscape of grocery delivery and sustainability.
Quick Cart’s mission is to significantly reduce food wastage and loss between the harvesting and consumption stages of the supply chain.
To accomplish this, the startup will harness the power of Artificial Intelligence (AI) and Machine Learning (ML) models for demand forecasting, primarily focusing on fresh produce.
With the insights gained from this forecasting, Quick Cart will provide valuable guidance to merchants on optimizing their product offerings to meet customer demands efficiently.
According to Joel Mutua, co-founder of Quick Cart, the company has consistently delivered on this promise since its inception.
“What sets Quick Cart apart from other platforms is its remarkable promise of a 10-minute delivery window from the moment an order is placed,” he said.
Quick Cart’s platform went live in January 2023 and is accessible via both web browsers and mobile apps for Android and iOS.
The startup has always ensured the freshness of its products by sourcing them from local merchants.
Currently, Quick Cart serves three locations in Nairobi; Hurlingam, Kileleshwa, and Kilimani, with ambitious plans to expand its coverage to the entire city.
“The Quick Cart shopping experience is nothing short of seamless, from the hassle-free onboarding process to the efficient checkout system.”
Quick Cart will enhance this experience by offering swift 10-minute deliveries right to customers’ doorsteps.
In addition to its commitment to providing an outstanding shopping experience, Quick Cart is fostering social impact through strategic partnerships.
Recognizing the importance of collaboration in addressing Africa’s challenges, the startup has taken a proactive approach.
Additionally, Quick Cart is actively partnering with local farmers and retailers, often referred to as “Mama Mbogas,” to promote community-led growth.
According to a report by the Goobjoog, Africa grapples with an alarming post-harvest loss problem, accounting for a staggering US$4 billion annually.
The World Food Programme has identified this issue as a leading cause of global food insecurity, with an astounding 1.3 billion tons of food produced for human consumption lost or wasted.
This crisis is particularly pronounced in developing markets where local retailers often lack the specialized storage facilities required to preserve their excess inventory.
The post-pandemic era has however witnessed a transformative shift in the digital shopping experience, with an increasing number of consumers embracing online shopping.
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