Kenyan supermarket chain Chandarana Foodplus extends fresh food offering to Nakuru County

KENYA – Chandarana Foodplus, a local Kenyan retailer has extended its footprint in the country with opening of a new branch in Nakuru town.

The supermarket chain, which started as a small grocery shop in Nairobi, has rapidly grown to now boosting of 22 stores in the country, with 13 located in the capital and others based in Kisumu, Eldoret, Nanyuki, Kakamega and Mombasa towns.

According to reports by The Star, Chandarana is the anchor tenant at the prestigious ultra-modern Golden Life Mall, a project of the Egerton University Retirement Benefits Scheme, which is also the largest mall in Nakuru so far.

The opening of the new outlet will give the big boys of the industry, such as Naivas and Quickmart a good run for their money as the owners of the chain have promised to offer utmost services with a modern shopping experience.

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In addition, the branch is a boon to farmers as the store, which is famous for its wide range of fresh vegetables and fruits, will support the local economy by buying the produce from the local producers.

Still in the food section, customers are in for a treat as Chandarana is currently embarking on revitalizing its baked goods arena.

This follows the recent acquisition of Ennsvalley by SimpliFine, who will take over the production of baked goods at the supermarket chain.

Simplifine’s partnership with the retail chain will entail driving investments and bringing innovations that will benefit every Chandarana Foodplus store across the country.

The refreshed range of products will feature both SimpliFine and Ennsvalley brands to serve the needs of the market.

Speaking during the official opening of the store, Nakuru Deputy Governor Erick Korir said the supermarket’s new outlet in Nakuru City is a testament to the region’s rapid growth and attractive tax regime.

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“Nakuru is arising from its ashes and is regaining its lost business glory. The opening of various businesses in Nakuru County will create jobs to the youth and create wealth among the investors due to the conducive business environment,” said Dr Korir.

Nakuru County Executive Committee Member for Trade, Tourism and Cooperatives, Raymond Komen reiterated by citing that recent numbers released by the Kenya Bureau of Statistics indicated that Nakuru country was the second-largest economy in Kenya after Nairobi.

“Nakuru is an important business hub that contributes the second-highest GDP among the 47 counties. It is a key market for businesses, producer of raw materials and a vital energy-producing county and the third largest in populations according to the 2019 census,” he said.

He welcomed Chandarana to the County highlighting that Nakuru was the right place to be.

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