KENYA – One of the leading diversified food processing giants in Kenya, Capwell Industries, has expanded its product lines with the launch of new variants of its ready-to-drink maize porridge.
The food manufacturer has introduced Soko Nutrigo, 100% wholegrain maize flour, fortified with vitamins and minerals to deliver top notch taste and nutrient-density.
“Soko Nutrigo was inspired by the shift in consumer behaviour seeking products that deliver in better nutrition,” highlighted the company.
Soko Nutrigo joins Capwell’s stable of maize flour comprising of Soko Maize meal and the premium sifted maize meal, Amaize.
To maintain quality and guarantee freshness of the product, the flour has been foil-packed, extending its shelf life to 6-months. It comes in 1kg and 2kg packs and is available in all leading retail outlets in the country.
As part of its recent launches, Capwell has debuted Yola Uji Shake, Kenya’s first ready to drink flavoured maize porridge.
The new category is aimed at offering consumers a ready to drink porridge that is hygienically produced and packed.
The product is available in 3 new flavours; Natural, Peach and Lemon. Packed in 250ml & 450ml.
Its production was made possible courtesy of US$2.5 million investment in a new plant for production of the ready to drink beverage.
With Yola Uji Shake, Capwell is tapping on the growing convenience food segment driven by rapid urbanization and high disposable income.
Other than production of maize flour, the trendsetting food processor, specializes in high quality wheat flour, rice, spaghetti, pulses and porridge flour.
In the rice product category, the company has a number of rice varieties and brands: Pearl Kenya Pishori Rice, CIL Long Grain rice and the Ranee Family rice range.
The company also has an extension line to spaghetti under Ranee brand and a growing list of packaged pulses packaged in 500g and 1kg packs.
These pulses include green grams, locally known as Ndengu, masoor dal (Kamande), cowpeas, black beans (Njahi), red beans, pigeon peas, popcorns among others sold under the Pearl Brand.
Meanwhile, its porridge line consists of two varieties, Pure Wimbi and Wimbi Mix under the Soko brand name, offering nutrition & goodness to the whole family anytime.
To ensure production of high-quality products, Capwell has invested in cutting edge technologies and its processing is undertaken in line with both local and international food safety and quality standards.
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