US – Keurig Dr Pepper (KDP), a prominent North American beverage company, has forged a new collaboration with Black Rifle Coffee Co. to sell and distribute Black Rifle’s energy ready-to-drink (RTD) beverages in the US.
The deal marks another strategic partnership for both companies, though the financial terms of the agreement remain undisclosed.
Black Rifle Coffee’s energy RTD beverages are set to launch in the final quarter of the year, offering four distinct flavors, each containing 200 milligrams of caffeine per 450ml (16-ounce) can.
While specific flavor details have not yet been announced, the products are expected to cater to consumers seeking a high-caffeine energy drink experience.
Under the agreement, KDP will handle the sales and distribution of Black Rifle’s RTD products across the majority of its company-owned direct store delivery territories in the US.
This partnership follows previous collaborations between the two companies, including the successful launch of Black Rifle Coffee K-Cup pods in 2022.
Chris Mondzelewski, CEO of Black Rifle Coffee, expressed enthusiasm about the deal, stating, “Our collaboration with KDP enables us to expand our retail presence, accelerate household reach, and enhance our commercial operations. We’re equally proud to partner with a company that shares our mission of giving back to the veteran community.”
Founded in 2014 by US Army veteran Evan Hafer, Black Rifle Coffee Co. has garnered a loyal following for its military-inspired brand and veteran-focused initiatives.
The company’s production of RTDs, coffee rounds, and bagged products is outsourced to co-packers.
Andrew Archambault, KDP’s president of US refreshment beverages, stated: “This partnership is a win for consumers and for both of our companies. Black Rifle Coffee’s strong brand and passionate following are distinct advantages that position it for success in the energy space.”
Keurig Dr Pepper reported net sales of US$14 billion in 2023, a 10.8 percent year-on-year increase.
Despite the rise in sales, its net income dropped by 33.1 percent to US$1.4 billion.
KDP’s US coffee segment saw sales of US$4.3 billion, although income from operations declined by 7 percent.
Recently, KDP announced the closure of its K-Cup production site in Virginia, with operations shifting to its South Carolina plant. This move aligns with KDP’s strategic focus on expanding production at newer facilities.
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