KFC Africa targets youth through new partnership with National Basketball Association

AFRICA – KFC Africa, regional operating unit of US-based fast-food chain KFC, has collaborated with the National Basketball Association (NBA), to undertake a marketing campaign targeting the youth.

Under the partnership, the parties will run a number of promotions and activations for basketball fans across eight countries on the continent: Botswana, Ghana, Ivory Coast, Kenya, Namibia, Nigeria, Senegal and Tanzania.

ADVERT

This will include launch of co-branded product campaigns, limited-edition merchandise giveaways, and limited-edition KFC x NBA promotions.

In addition, basketball fans will be given the opportunity to win tickets to live NBA games in the U.S. and complimentary access to NBA League Pass, the league’s premium live game subscription service. 

KFC Marketing Director, Rest of Sub-Saharan Africa, Emmanuel Kasambala said, “As a brand that has been on the continent for 50 years, we are passionate about connecting with the youth at the touchpoints that really mean something to them.

“So, beyond the extremely cool products and merchandise we will offer, we have longer-term plans to inspire the youth to achieve more in life through basketball.”

ADVERT

The fried chicken maker is exploring various grassroots basketball initiatives, like the refurbishment of courts, and basketball clinics in communities, aimed to inspire the youth to reach for, and achieve, their dreams.

“We are excited to partner with KFC Africa to launch a series of fan-centric activities and promotions as part of our efforts to provide compelling ways for basketball fans across the continent to engage with the NBA,” said NBA Africa CEO Victor Williams. 

“We want to meet our fans where they are and make the game of basketball more accessible, and through this partnership with one of the world’s most iconic food brands, we look forward to reaching new and existing fans and providing them with more opportunities to experience the NBA.”

To celebrate its 50th anniversary in Africa, KFC launched an in-house delivery service dubbed KFC Delivery Plus, in South Africa.

The service allows customers to place their orders via the KFC mobile app or website, and secure access to exclusive offers.

ADVERT

Further easing its service delivery, the fast-food chain introduced a WhatsApp ordering platform, described as a first for the local quick-service restaurant sector.

At this stage the WhatsApp ordering is available for “click and collect” only with no payment options.

However, KFC has indicated that it is working on having a payment option via the platform where customers can input their card details and integrate delivery as part of this channel roll-out.

Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE

More News Articles

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.