KFC South Africa launches own delivery service leveraging on growth of online ordering

SOUTH AFRICA – KFC South Africa, a fast-food restaurant has launched an in-house delivery service dubbed KFC Delivery Plus, allowing customers to place their orders via the KFC mobile app or website, and secure access to exclusive offers.

The new offering comes at a time the specialist of fried chicken is celebrating 50 years in South Africa, demonstrating its ongoing commitment to its consumers.

KFC states that the addition of Delivery Plus is a key expansion of the brand’s e-commerce commitment, aimed to foster efficiency.

“As a business we have placed significant emphasis on leveraging the benefits of digital technologies, with a view to consistently create new channels for connecting, and new ways to meet consumer satisfaction.

“With this new service, we have also been able to increase our delivery footprint and brand offering to consumers across SA which is a critical objective for us,” said Nicholas Duminy, digital and e-commerce director at KFC South Africa.

According to Duminy, the nature of the various lockdowns and the need to isolate during the pandemic has driven a huge shift in consumer attitudes towards online ordering.

This trend has been a key driver of the launch of KFC Delivery Plus – focusing on fresh and fast delivery, to all corners of SA.

“Our new in-house delivery service has been designed to create an unparalleled food delivery offering and not only highlights our commitment to creating a frictionless customer journey with a goal of making access to our menu easier, delivery of our delicious meals simple, and to offer users access to unique specials and exclusive offers that are not necessarily available in-restaurant,” says Duminy.

The changing consumer trends around online ordering has also led KFC to significantly expand the number of restaurants that will offer this KFC-owned delivery service, with over 360 restaurants involved.

The new service comes a month after its introduction of a WhatsApp ordering platform, which was described as a first for the local quick-service restaurant sector.

At this stage the WhatsApp ordering is available for “click and collect” only with no payment options.

However, KFC has indicated that it is working on having a payment option via the platform where customers can input their card details and integrate delivery as part of this channel roll-out

The WhatsApp chat-ordering uses guided prompts, emoji-embedded facilitation, and natural language processing to guide customers through the ordering process.

All users have to do is answer the questions by replying with a number, a word or an emoji.

The new KFC Delivery Plus brand will soon be incorporating the delivery service into its WhatsApp ordering channel.

Celebrating its debut, the fast-food outlet is offering free delivery until the end of the year.

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