US – After a successful test run in Orlando last year, Kentucky Fried Chicken (KFC) is kicking off 2021 by rolling out a new, premium chicken sandwich across all 4,000 KFC U.S. restaurants.
KFC said that the new Chicken Sandwich is available in select markets starting January and will be available seven days a week in all KFC restaurants in the U.S. by the end of February.
The new chicken sandwich comes in a quarter-pound, all-white meat, double-breaded, Extra Crispy™ chicken breast filet, all wrapped in a “freshly-toasted buttery brioche bun”.
KFC says the new sandwich will be crispier and have thicker pickles with the perfect amount of the Colonel’s real mayo or spicy sauce.
During the development stage, the KFC food innovation team painstakingly tested each ingredient for the new sandwich to find the winning combination that perfectly complements KFC’s world-famous fried chicken.
They tested pickles with eight variations of thickness and collaborated with six different bakeries on more than ten recipes in order to find the right bun to hug the new the quarter-pound chicken.
“Many customers hadn’t considered KFC as a part of the chicken sandwich conversation, but anyone who tastes this sandwich will know, without a doubt, that we’re playing to win.”
Andrea Zahumensky, chief marketing officer, KFC U.S
The purveyor of the world’s most famous fried chicken, KFC says that it expects the new chicken sandwich to delight the most discerning of chicken sandwich connoisseurs in every way.
“Each sandwich is made when ordered, so it is served piping hot every time. Fried chicken fans have never tasted a sandwich like this before,” KFC said in a statement.
Andrea Zahumensky, chief marketing officer, KFC U.S said, “We tested the new KFC Chicken Sandwich in Orlando last spring, and we nearly doubled our sales expectations, so we knew that we had a winner”.
“Many customers hadn’t considered KFC as a part of the chicken sandwich conversation, but anyone who tastes this sandwich will know, without a doubt, that we’re playing to win,” Zahumensky added.
Customers will have a variety of options to choose from when purchasing the new KFC Chicken Sandwich, including: KFC Chicken Sandwich à la carte for $3.99 and KFC Chicken Sandwich combo meal for $6.99
The new KFC Chicken Sandwich is the latest menu introduction as part of the brand’s food innovation strategy.
Last year, KFC which has more than 24,000 KFC restaurants in over 145 countries and territories around the world, launched its new Secret Recipes Fries nationwide which quickly grown in popularity to become KFC’s best-selling side item.
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