Kind acquires Creative Snacks to expand in the health and wellness market

USA – New-York based snacks manufacturer, Kind Healthy Snacks has acquired Creative Snacks as the company seeks to expand its share of the healthy snacking market through a new broadened product portfolio and multi-brand approach.

North Carolina-based Creative Snacks offers a range of products including almond and coconut nut clusters, trail mixes, granolas, and pretzels. The acquisition is Kind’s buyout and will allow both companies to offer healthy and tasty snacks across more categories.

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Currently, Kind offers more than 80 snacks that honour the Kind Promise – to use premium, real ingredients – with no artificial sweeteners or added sugar alcohols.

Daniel Lubetzky, founder and executive chairman of Kind said, “The Creative Snacks team has demonstrated a clear commitment to quality and a unique ability to craft snacks that are both healthy and delicious.

“We look forward to partnering with Marius and his team to make their award-winning snacks available to more people.”

The acquisition signals that the snack maker is poised to expand its share of the healthy snacking market through a broadened portfolio, according to the company.

“We are proud to become part of the Kind family,” said Marius Andersen, founder and chief executive officer of Creative Snacks Co.

“Creative Snacks has always been a family-owned business founded on something bigger than just snacks — and we believe that aligns perfectly with Daniel and Kind’s broader purpose of fostering a kinder, more empathetic world.”  

Focused on making affordable, great tasting snacks without compromising quality, Creative Snacks has experienced significant growth as consumers are increasingly seeking healthier snacks.

Established in 2009, Creative Snacks has become a major brand of almond clusters and coconut snacks in the United States and has received numerous awards for their innovative snacks with the Coconut and Almond Clusters being nationally recognized by The Specialty Food Association.

The company now employs more than 170 team members and ships its products to more than 10,000 retail stores across the United States.

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