USA- Sauces and condiments giant Kraft Heinz has announced Diana Frost as the new Chief growth officer of the North America Zone.
In her new position, Frost will be in charge of the organization’s internal marketing team, The Kitchen, as well as its paid advertising, digital, and customization teams.
She will be reporting directly to Carlos Abrams-Rivera, executive vice president and president of North America.
Prior to this, Frost served as the company’s chief marketing officer for its Canadian division as well as its head of North America disruption.
In her previous position, Frost was a key contributor to the joint venture between Kraft Heinz and NotCo that used artificial intelligence to speed the introduction of plant-based brands to the market.
Frost headed the portfolio overhaul at Mars Wrigley in the US before joining Kraft Heinz.
There, she oversaw a restructuring of the portfolio to boost top-and-bottom-line growth.
In addition, she formerly served as the marketing director for Mars Wrigley Canada. She began her career at PepsiCo.
“We are thrilled to promote Diana Frost, a well-known talent from within our team, as our chief growth officer for North America,” said Abrams-Rivera.
“Since day one at Kraft Heinz, Diana’s expertise in disruptive innovation, ESG, and M&A have been an asset across the organization and her commitment to activating agility at scale has quickly transformed the way we work.”
Meanwhile, The Kraft Heinz Company took part in the 2022 Barclays Global Consumer Staples Conference, reaffirming its full-year 2022 forecast.
It reveals a decreased leverage target and provides more information on its long-term strategy.
Earlier, Kraft Heinz introduced a new distribution (DC) facility in Lathrop, California in an effort to decrease its carbon footprint and increase fill rates for consumers.
The state-of-the-art distribution center’s goal is to lessen the company’s environmental impact while bringing items to market more quickly and effectively.
The DC, which was formally inaugurated in June, was constructed by logistics real estate giant Prologis, who is leasing it to Kraft Heinz.
The structure will go forward as an example of infrastructure. According to a Prologis representative, Ryder anticipates hiring about 100 more staff members.
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