UK – The Kraft Heinz Company has named Marta Pilczuk as the new Managing Director for its UK and Ireland operations, effective January 1, 2025.
The appointment is part of the company’s ongoing “comprehensive transformation” initiative aimed at meeting evolving consumer needs.
Pilczuk succeeds Jojo Lins De Noronha, who left the company after a decade of service. Pilczuk brings over 16 years of experience in the fast-moving consumer goods (FMCG) sector, with nearly 12 years spent at Kraft Heinz.
Most recently, she served as Managing Director of Kraft Heinz Poland, where she successfully drove growth and profitability in the Polish market.
Her tenure at Kraft Heinz also included overseeing the EMEA procurement organisation, where she implemented a sourcing strategy to foster sustainable growth across the region.
Reflecting on her new role, Pilczuk said, “Serving as the Managing Director for Kraft Heinz in Poland has been an extraordinary honour, but it’s time for a new challenge.”
In her new position, Pilczuk will oversee Kraft Heinz’s operations in the UK and Ireland, a market central to the company’s legacy.
Willem Brandt, Kraft Heinz Zone President of Europe and Pacific Developed Markets, said, “We’re incredibly excited to have Marta take up this new role. Marta has accomplished a great deal in Poland, including growing our iconic Pudliszki brand – we know she’ll bring this experience to Heinz in the UK to continue nourishing the important role it plays in many British households.”
In addition to this leadership transition, Kraft Heinz is restructuring its international operations by aligning the Nordics division with its Germany, Austria, and Switzerland (GAS) business.
The newly designated “Central Northern Europe” unit will be led by Matt Poulton, the current GAS Managing Director.
In the third quarter of 2024, Kraft Heinz reported a 2.8 percent drop in net sales to US$6.4 billion from US$6.6 billion in the previous year.
For fiscal year 2024, the company expects organic net sales to be at the lower end of its guidance range, reflecting a 2 percent decline to flat growth compared to the prior year.
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