CANADA – Kraft Heinz, an American food company, has announced that it has completed the acquisition of the assets of Ethical Bean Coffee, a Canadian Cafe & coffee roaster.
Founded in 2003, Ethical Bean Coffee is a leading roaster of 100% Fairtrade, certified organic coffee.
Based in Vancouver, British Columbia, Ethical Bean is committed to social responsibility, global awareness and environmental accountability.
“Kraft Heinz Canada is continuously looking for ways to deliver superior quality, extensive variety, and finer products to Canadians.
We believe quality coffee starts at the source, which involves responsible sourcing and supporting the hard-working dedicated farmers at origin.
The acquisition of Ethical Bean Coffee reinforces our pledge to the sustainable health of our people, our planet and our Company,” said Carlos Piani, President of Kraft Heinz Canada.
“We are proud of what Ethical Bean has been able to accomplish over the past fifteen years, building a brand with a solid reputation across North America for great tasting coffee, which is sustainably sourced.
With Kraft Heinz’s expertise and scale, we’re confident that Ethical Bean Coffee will continue to deliver on that reputation to a much wider audience,” said Lloyd Bernhardt, co-founder of Ethical Bean.
Terms of the deal were not disclosed.
In March, Kraft Heinz’s bid to acquire New Zealand’s maker of coffee, deserts and condiments, Cerebos Gregg’s was granted approval by the New Zealand’s competition authority.
Cerebos Gregg’s is a wholly owned subsidiary of Japan-based Suntory Holdings Limited.
Suntory entered an agreement to sell Cerebos Food & Instant Coffee business in Australia & New Zealand and Asian Home Gourmet Singapore business to the Kraft Heinz Company for approximately US$228 million in 2017.