USA – Kraft Heinz has launched a new range of smoothies dubbed Fruitlove, featuring a combination of creamy yoghurt and real fruits and vegetables.
The smoothie bowl is accompanied with a green spoon adding convenience for consumers looking to indulge in unique, delicious as well as nutritious flavor combinations.
Each cup of Fruitlove has 3 or more real fruits and vegetables, providing a good source of protein and calcium, as well as vitamins A, B1, and B3.
The new range comes in five flavors: Strawberry Banana Twirl, Harvest Berry Blend, Mango Medley, Pineapple Coconut Bliss and Blueberry Dream.
“We know that snacking is both functional and emotional and Americans want more from the foods they snack on – more flavor, nutrition and a better overall taste experience,” said Nicole Kulwicki, Head of Brand Building at Fruitlove.
“Fruitlove was born from the idea that we could create a better and more exciting way to snack on smoothies.”
The launch was supported by free sampling of Fruitlove on National Smoothie Day and a targeted social, digital, and online video campaign.
Fruitlove is available in the yogurt aisle of grocery stores across the country and through select Amazon Fresh locations for an SRP of $1.99.
According to Kraft Heinz, Americans are snacking more often and expect more from the foods they snack on.
This is attributed to growing demand for unique flavor combinations and a variety of textures, as well as foods that have real nutritional value.
Consumers are seeking healthy, indulgent, yet convenient solutions that fit busy lifestyles, while brands increasingly expand their portfolios by creating snacking versions of their existing products.
Kraft Heinz is expanding into new categories after a difficult year after posting a US$12.6 billion loss and reduced its dividend by 36% in February.
The company which wrote down the value of the Kraft and Oscar Mayer brands by US$15 billion has appointed former Anheuser-Busch InBev executive Miguel Patricio as Chief Executive Officer effective July 1, 2019.
