USA- Kraft Heinz’s frozen French fry brand Ore-Ida and frozen snacks company GoodPop have launched the Fudge n’ Vanilla French Fry Pops, an innovative frozen treat that combines sweet and salty taste profiles.
According to both companies, the new snacks brand is inspired by a favorite summer pastime, dipping French fries in a milkshake.
The new snack offering features a vanilla oat milk frozen base placed in a chocolate fudge shell rolled in potato bits. The new frozen snacks brand will be available online throughout the US. The new snack offering will retail at US$9.99 for a pack of four pops.
Kraft Heinz has praised the partnership, underscoring the increasingly popular combination of sweet and salty taste profiles among consumers. The food company cites early entrants in the category, like Reese’s, which has grown to a multi-billion-dollar brand.
Confectionary giant Hershey, owner of Reese’s brand, recently reported its sweet and salty category is worth US$1.7 billion, with an estimated US$1 billion coming from Reese’s brand as well as other private label brands focused on seasonal offerings.
Growth in this trendy segment is expected predicted to grow at a compounded annual growth rate of 12% in the next four years.
However, the food giant reiterates that although the new snack offering broadens its product portfolio and provides an entry to the novel and trendy sweet and salty space, it does not expect the new brand to make meaningful revenues for Kraft Heinz in the first few years.
This is because the food company expects the new product offering to reach intermittent sales peaks during summer and comparatively low sales during other seasons.
Ore-Ida welcomed the new snack offering, expressing optimism over its performance and market reception.
Jackie Britva, Ore-Ida’s Senior Brand manager, said, “Nothing says summer quite like the sweet and salty combo of a fry dipped in a milkshake, but fans often have to go to a restaurant to enjoy the summertime staple.”
“We put a unique and convenient spin on the American classic, bringing it to home freezers everywhere.”
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